Sales - Pharmaceutical Executive

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Selling to physicians, other prescribers, and managed care: Sales techniques, metrics, compliance, sales-force effectiveness.

Goodbye, Willy Loman
April 6, 2009
The days of pharma sales reps going office-to-office with samples and brochures are done. These days, they need to turn their attention to payers, pharmacists, and consumers
Make a Match
April 1, 2009
Big Pharma is finally making a commitment to partner-based outsourcing.
The New Sales Force
March 1, 2009
The arms race is over, and it's time to reinvent pharma sales. Here's what forward-looking companies are experimenting with—and how it's working
The Mess in MS
November 1, 2008
A five-year forecast of the multiple-sclerosis market following the disruptions of Tysabri
Do Something!
August 1, 2008
Seven steps you never knew that could fix the sales force
Higher Learning for Pharma Sales Reps
April 29, 2009
US Pharma Market To Decline in 2009
April 22, 2009
Drug Sales See Minimal Climb in 2008
March 25, 2009
Physicians Continue to Limit Face Time with Reps
February 18, 2009
Publicis Aligns in Messaging Divisions
February 4, 2009

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