Strategy - Pharmaceutical Executive

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Strategy
The art and science of running a successful pharmaceutical company.

Wyeth Purchase Boosts Pfizer Profits

February 3, 2010

Pfizer's strategy to use Wyeth's drug pipeline to increase its sales has paid off as the drug giant announced that its fourth quarter earnings nearly doubled year-to-year. Too bad investors are running in fear of an ugly 2010 forecast.

Data Governance: Business Data You Can Believe In

February 1, 2010

Bad data ? and a lack of good data management practices ? can cost your business millions of dollars every year. You have to treat your data like every other valuable asset in your business: You must protect it, nurture it and ensure that, like any asset, it?s in the best condition possible.

Business Intelligence Case study: Abbott Laboratories

February 1, 2010

Abbott Laboratories tapped Kalido?s model-driven data warehousing infrastructure to revamp?and revive?an overworked BI system. Executives can view accurate, timely data in each of several different contexts?historical, current, or future. The new system also gives Abbott?s sales and marketing executives better insight into how efficiently the company is allocating its sales and marketing investments, particularly in emerging markets.

Reinventing the Market Research Function

January 27, 2010

In a disruptive era of change, old-fashioned intuition still counts.

The Big Reset

January 20, 2010

Pharm Exec's 2010 crystal ball reveals an industry in upheaval on many fronts. Is going back to the future the answer?

Witty Opens GSK Library for Free Access to Malaria Research

January 20, 2010

GlaxoSmithKline announced that it would open up its library of prospective molecules and investigational vaccines. This move gives researchers free access to study experimental treatments for illnesses that plague the world's poorest countries.

Strategy for Security

January 13, 2010

A new pharma consortium focuses on securing the supply chain upstream. Pharm Exec interviews Rx360 to learn more.

First, Do No Harm...

January 1, 2010

Designing and deploying company copay offset programs without devaluing the brand.

GSK Makes Physician Payments Public

December 16, 2009

Transparency can be a double-edged sword - especially if you are a doctor receiving money to speak on behalf of a drug company. Sure the pay day is nice, but does the public outing open you up to scrutiny?

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