Selling to physicians, other prescribers, and managed care: Sales techniques, metrics, compliance, sales-force effectiveness.
March 17, 2010
By:George Koroneos
The number of consumers ditching their drugs at the pharmacy keeps climbing as the economy worsens.
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February 3, 2010
By:George Koroneos, Online Content & News Editor
Pfizer's strategy to use Wyeth's drug pipeline to increase its sales has paid off as the drug giant announced that its fourth quarter earnings nearly doubled year-to-year. Too bad investors are running in fear of an ugly 2010 forecast.
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February 1, 2010
By:John Evans, Winston Chen
Today?s rapidly changing commercial and regulatory landscape demands better information faster than ever before. Pharmaceutical companies need to adapt quickly to effectively market and sell products while reducing the cost of sales. The Kalido KONA Information Appliance for Pharmaceutical Sales & Marketing Analytics is a prebuilt, high-performance solution designed to address today?s information needs, with the extensibility and scalability to meet tomorrow?s.
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January 27, 2010
By:Oriana Schwindt
AIDS treatment provider says the high price of Merck's Isentress is limiting patient access. Merck says banning its reps is what limits access. While Mom and Dad are fighting, does the patient lose out?
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 | January 20, 2010
By:Walter Armstrong
Pharm Exec's 2010 crystal ball reveals an industry in upheaval on many fronts. Is going back to the future the answer?
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January 6, 2010
By:George Koroneos, Online Content & News Editor
A new JAMA study reveals that antidepressants might not have as strong an effect on people with less severe cases of depression. How this will affect the pharma industry, which once made heaps of cash with drugs like Prozac, remains to be seen.
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December 2, 2009
By:George Koroneos, Online Content & News Editor
With the fourth quarter quickly coming to a close, talks of job cuts are once again in the air. The first major layoffs could be coming at Sanofi-Aventis, which is rumored to be slashing up to 1,500 positions.
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November 1, 2009
Don't throw the sales force out with the bathwater. Accomplish more with fewer reps, less money and little effort. Impossible? Read on...
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