Advertising and promotion of prescription drugs, including direct-to-consumer, direct-to-patient, and professional marketing.
February 8, 2010
American Airlines Cargo has implemented a high-visibility, multi-layered system for temperature-controlled shipping that has gained accreditation in 60 cities in 24 countries worldwide. American?s ExpediteTC solution delivers the kind of specialized air cargo expertise demanded by pharmaceutical customers and their freight forwarders.
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February 1, 2010
By:John Evans, Winston Chen
Today?s rapidly changing commercial and regulatory landscape demands better information faster than ever before. Pharmaceutical companies need to adapt quickly to effectively market and sell products while reducing the cost of sales. The Kalido KONA Information Appliance for Pharmaceutical Sales & Marketing Analytics is a prebuilt, high-performance solution designed to address today?s information needs, with the extensibility and scalability to meet tomorrow?s.
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January 27, 2010
By:George Koroneos, Online Content & News Editor
All eyes are on PatientsLikeMe's new epilepsy site. The social network is backed by UCB, but the pharma firm is taking a hands-off approach. Is this the future of pharma social media?
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January 1, 2010
In a new era of research partnerships, targeted information databases can improve collaborative decision making and speed new medicines to market.
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January 1, 2010
New tools are beig applied to make patient advocacy powerful and measurable.
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December 9, 2009
By:John Gardner
The rules of the game have changed. While pharmaceutical executives have been busy trying to keep up with a radically shifting marketing landscape, technology has swept in and changed everything marketers held sacred.
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 | December 9, 2009
By:Brittany Agro
This year's winning brand advertising campaigns convey compelling messages with eye-catching graphics and creative copy.
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December 1, 2009
By:David Ormesher
Storytelling is a great tool for clinical settings more accustomed to evidence-based marketing.
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The New Health is the fast-morphing world of biopharma: emerging science, changing technology, rising costs, global regulations. The New Health needs an ally. More at www.quintiles.com/newhealth.
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