Marketing - Pharmaceutical Executive

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Advertising and promotion of prescription drugs, including direct-to-consumer, direct-to-patient, and professional marketing.

Sidewiki: What's Pharma to Do?

October 28, 2009

Google opened up a whole new era of social media when it released Sidewiki - a tool that allows anyone to comment on any Web site. Now pharma has a new battle to fight.

Sanofi Warned for Misleading Tent Card

October 28, 2009

Sure, prescription information for Sanofi-Aventis's Uroxatral appears on the back of the tent card, but how can consumer?s see it if it's mounted to a pharmacy wall?

Making Big Waves

October 1, 2009

How a small competitor benefited from the use of interactive marketing.

Innovation By Design

October 1, 2009

Executives should embrace design to discover new markets and find new ways to server customers.

Pharma-Targeted Brandjacking on the Rise

September 30, 2009

Illegal online pharmacies are on the rise, brandjacking dozens of big name pharmaceuticals and netting almost $11 billion in sales this year alone. With consumers on the hunt for affordable meds, the trend is only going to get worse.

An Open Conversation

September 1, 2009

Big Pharma navigates a regulatory minefield to reach social media consumers. It's anything but 'business as usual.'

Maximize Your Marketing Spend

September 1, 2009

Close the loop between the pros and the consumers by integrating patient-physician communications into pharma brand planning.

The Power of Joe

September 1, 2009

With the emergence of user-generated content, marketers have to keep up on the buzz around their brands and categories on the Web.

Relationship Building

September 1, 2009

The prescription for better pharma marketing: Gain understanding of your physician-customers by leveraging key analytical insights.

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