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| What's the Deal at Solvay?
| | | By
Walter Armstrong
| | | The Belgian drugmaker is pursuing a sale, inking deals, issuing debt, and launching a power drug for Parkinson's—all at once.
| | | A Hard Pill to Swallow
| | | By
George Koroneos, Online Content & News Editor
| | | Innovative pharmaceutical companies are reaching out to physicians and consumers in an effort to get patients to take their medicine.
| | | Betting the Pharma
| | | By
Walter Armstrong
| | | With the biotech industry reeling from the recession, big drugmakers hold all the cards when it comes to making deals, but picking a winner is still a gamble. Here are 10 to place stakes on.
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| The Art and Science of a Global Brand
| | | To navigate the global marketplace, pharma companies have to mobilize a multifaceted team with the training to turn raw data into meaningful insights.
| | | With One Voice
| | | In an era of blurred channels and information clutter, it is critical for brand managers to develop a unified strategy that bridges the gaps between audiences.
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| If It Walks Like a Duck
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| | By
Peter Pitts
| | | Dietary supplements function like drugs and are marketed like drugs. They should be regulated like ducks.
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| Sweeten the Pill
| | | Through innovative patient compliance programs, manufacturers are taking steps to meet the needs of patients and the pharma industry.
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| Lemonade 101
| | | By
Sander A. Flaum
| | | Business schools must prepare students for the post-recession economy, not teach them principles applicable to 2003.
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| Coverage Vs. Control
| | | By
Jill Wechsler
| | | Pressure to expand healthcare puts drug pricing, marketing, and innovation on the negotiating table.
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What's the best managed pharma? Professor Bill Trombetta of Saint Joseph's University attempts to answer the question in Pharm Exec's Industry Audit.
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Don't miss this Podcast series commemorating the 20th anniversary of HBA's Woman of the Year Award with interviews spanning two decades of change makers.
Super Reps book trilogy by Dr. Lou Sawaya MD, MBA