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| Get Organized
| | | By
Megan Svensen
| | | What community organizing can teach pharma marketers about building a brand.
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| Time to Create
| | | By
Sander A. Flaum
| | | Too many people think of creativity as a mystic flash of inspiration. It's also hard work that needs to be built into every leader's professional life.
| | | Forget Brand vs. Brand—This is War
| | | By
Stan Bernard, MD
| | | Increasingly, pharma companies are expanding from brand vs. brand to battle at the franchise, portfolio, and corporate levels.
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| What to Buy
| | | By
Patrick Clinton
| | | In the long run, pharma wants to sell health, not just drugs.
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| Safety and Security
| | | By
Jill Wechsler
| | | As FDA looks to balance risks and benefits, more regulations are on the horizon.
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