Charlene Prounis

As oncology grows, its advertising is growing up—leaving behind the mechanistic images and scientific themes of past campaigns

Instead of leaving the doctor's office well informed, the patient often leaves without enough comprehensible information to comply with the prescribed treatment.

In today's cluttered marketplace, it's not only important to tell your audience about your product, but to get them to anticipate it. There are few better ways to do that than a well-timed, well-placed advertorial.

MDs are disenchanted with standard sales calls, but reps can change that. An online survey points the way.