Articles by Dave Ormesher - Pharmaceutical Executive

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Articles by Dave Ormesher

Dave Ormesher

CEO

Dave Ormesher is the CEO of Closerlook,, a strategic marketing firm specializing in healthcare. He can be reached at dormesher@closerlook.com.

Articles
Managing the Crisis of Marginalization
June 3, 2009
By: Dave Ormesher

The key to managing the pharma sales force is to know when the customer wants good customer service, and when the customer needs good self-service.

Marketing to Professionals: E-Detailing as CRM
November 1, 2004
By: Dave Ormesher , Mark Gleason

Strategic marketing plans work best when they integrate e-details with other sales activities.

Marketing to Professionals: E-Detailing as CRM
November 1, 2004
By: Dave Ormesher , Mark Gleason

Strategic marketing plans work best when they integrate e-details with other sales activities.

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