Jun 1, 2008
By:Sara Donnelly, Associate Editor
Dr. Michael Kessler and Mark Vitello of MD Mindset have the cure for the common sales pitch? Look at the transaction from the customer's perspective
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Novartis partnered with Cadient to deliver a very successful unbranded interactive Web video campaign. Watch (at YouTube) and learn.
Feb 1, 2008
By:Sara Donnelly, Associate Editor
Novartis and Cadient served up a very successful unbranded campaign on YouTube. Pharma should take note of this Web 2.0 victory.
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