Dec 1, 2001 By:
Kevin Gopal Pharmaceutical Executive
Brussels, Belgium-Pfizer believes the dual pricing system it introduced in Spain complies with Spanish and European Union
competition laws, but the European Commission isn't so sure. Competition policy commissioner Mario Monti says the EC will
scrutinize Pfizer's pricing policy, which is intended to prevent parallel trade out of low-cost Spain.
The investigation will initially determine whether the policy is similar to GlaxoSmithKline's practice of charging Spanish
wholesalers more for medicines destined for export rather than for the home market. The commission ruled against GSK's policy
earlier this year.
Colette Graham, Pfizer's European corporate media relations director, refused to comment on whether the company's pricing
policy was similar to GSK's. But she said it was based on a price with provision for reduction, adding, "We believe it is
consistent with Spanish and EU competition rules."
In a speech at an EC-sponsored competition day conference in Antwerp, Monti said Brussels had pursued a merciless campaign
against industries and companies that have sought to prevent parallel trade. However, he said, "The industry is tenacious.
And it asks the courts in Luxembourg to declare that the pharmaceutical sector is so different that the commission's parallel
trade policy has no raison d'etre.
"Leaving aside the details, we take the view that the industry is wrong: first, in contending that parallel trade in medicines
harms consumers and second, in arguing that the commission's policy brings no benefits at all for consumers in the high-price
countries."
Kevin Gopal is Pharmaceutical Executive's international correspondent, covering pharma and regulatory issues around the word. He is also a political columnist for North West Business Insider, one of the UK's leading regional business magazines. He started his career as a journalist at SiYu, the UK's Chinese community magazine, before joining the PE staff.
Articles by Kevin Gopal