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Technology
Information Technology in pharma: enterprise management, business intelligence, clinical trials management, sales force automation, closed-loop marketing, and more.
  • Search for: Meaning


    Here's how to search for meaning through unstructured data.

    Ortho-McNeil Talks ADHD On Facebook


    The Johnson & Johnson subsidiary launched an unbranded support group page on social networking site Facebook giving moms of kids with ADHD a place to learn, but not a place to converse.

    J&J Goes From Boob Tube to YouTube


    Johnson & Johnson launched its healthcare video channel on Google?s YouTube, signaling pharma?s further entrenchment into the online community

    Researchers to Share Ideas in Virtual Park


    The Hershey Center for Applied Research is bringing social networking to researchers and academics with a new platform that could become a Facebook for the life science community. Does the site, dubbed KnowledgeMesh, have what it takes cut through the Web 2.0 clutter? Pharm Exec takes a closer look.

    Genzyme Launches Digital Assault on Counterfeiters


    Rather than wait to see which ePedigree legislation becomes law, biotech firm Genzyme has taken the initiative and implemented an electronic track-and-trace program to clamp down on fake meds.

    Sermo Joins With Med Mags


    Still hoping the journal article on your drug's adverse reactions will go unnoticed? Think again. A new partnership between medical journals and physician social networking site Sermo just made chatting about drugs a lot easier.

    Want to Be in a Health Plan? Think Like One


    Pharmacoactuarial analysis helps drug companies communicate value to health plans

    Pharma Bands Together to Share Information


    Bill Gates and Co. officially released Office for Business Applications (OBA) for the life sciences industry. This set of tools allows software developers to build applications that seamlessly connect back-end enterprise systems with MS Office programs.

    Congress to Consider National ePedigree Standard


    New bipartisan bill calls for the standardization of an electronic pedigree across the US pharma supply chain. Is this a good thing, or just more work for pharma?

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