Information Technology in
pharma: enterprise management, business intelligence, clinical trials
management, sales force automation, closed-loop marketing, and more.
July 16, 2008
By:George Koroneos, Online Content & News Editor
The Johnson & Johnson subsidiary launched an unbranded support group page on social networking site Facebook giving moms of kids with ADHD a place to learn, but not a place to converse.
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May 14, 2008
By:George Koroneos, Online Content & News Editor
Rather than wait to see which ePedigree legislation becomes law, biotech firm Genzyme has taken the initiative and implemented an electronic track-and-trace program to clamp down on fake meds.
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May 14, 2008
By:George Koroneos, Online Content & News Editor
The Hershey Center for Applied Research is bringing social networking to researchers and academics with a new platform that could become a Facebook for the life science community. Does the site, dubbed KnowledgeMesh, have what it takes cut through the Web 2.0 clutter? Pharm Exec takes a closer look.
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May 7, 2008
By:George Koroneos, Online Content & News Editor
Still hoping the journal article on your drug's adverse reactions will go unnoticed? Think again. A new partnership between medical journals and physician social networking site Sermo just made chatting about drugs a lot easier.
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April 30, 2008
By:George Koroneos, Online Content & News Editor
Bill Gates and Co. officially released Office for Business Applications (OBA) for the life sciences industry. This set of tools allows software developers to build applications that seamlessly connect back-end enterprise systems with MS Office programs.
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April 9, 2008
By:George Koroneos, Online Content & News Editor
GSK, Pfizer, and Merck have jumped on the cell-phone marketing bandwagon, but most of pharma is still tiptoeing around the technology. A new report details how pharma can get consumers to text for health info.
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April 2, 2008
By:George Koroneos, Online Content & News Editor
California's plan for full-blown ePedigree implementation by 2009 just got a reality check. The hang-up? The systems are cost more and are taking longer than expected to get up and running.
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