The art and science of running a successful pharmaceutical company.
March 17, 2010 By:George Koroneos
A new report from IMS Health bumps the number of emerging markets to 17 and predicts that these nations will account for $90 billion in sales in the next four years. How will pharma take advantage of the opportunity?
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 | March 1, 2010
Can the combination with Schering-Plough transform the company from an also-ran to a contender in the big push for market share in the developing world?
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 | March 1, 2010 By:Walter Armstrong
Several leading pharmas may already have a drug for a retrovirus linked to chronic fatigue disease. Has medicine's "problem child" finally earned the industry's respect?
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March 1, 2010
In a digital world, vast quantities of data at hand are a powerful asset. Managing that information is key to seizing competitive advantage.
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February 17, 2010 By: Oriana Schwindt
The company released its numbers for 4Q '09, but is still hunting for more annual savings, which could come in the form of up to 15,000 job cuts.
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February 10, 2010 By:George Koroneos
The blockbuster model has been dead for a while, but pharma is just now researching new ways to reach patients. Pharm Exec interviews Carolyn Luce at Ernst & Young to learn more about the new era of pharma outreach and marketing.
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February 3, 2010 By:George Koroneos, Online Content & News Editor
Pfizer's strategy to use Wyeth's drug pipeline to increase its sales has paid off as the drug giant announced that its fourth quarter earnings nearly doubled year-to-year. Too bad investors are running in fear of an ugly 2010 forecast.
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