Strategy - Pharmaceutical Executive

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Strategy
The art and science of running a successful pharmaceutical company.

Emerging Markets to Account for Half of Market Growth by 2013

March 17, 2010

A new report from IMS Health bumps the number of emerging markets to 17 and predicts that these nations will account for $90 billion in sales in the next four years. How will pharma take advantage of the opportunity?

The New Merck's Move on Emerging Markets

March 1, 2010

Can the combination with Schering-Plough transform the company from an also-ran to a contender in the big push for market share in the developing world?

The Race Is On

March 1, 2010

Several leading pharmas may already have a drug for a retrovirus linked to chronic fatigue disease. Has medicine's "problem child" finally earned the industry's respect?

Sixth Annual Press Audit

March 1, 2010

Pricing, promotion, and the unfinished story of healthcare reform dominated the news last year.

Stay Ahead of the Technology Curve

March 1, 2010

In a digital world, vast quantities of data at hand are a powerful asset. Managing that information is key to seizing competitive advantage.

Merck: Mergers and Layoffs and Pipelines, Oh My!

February 17, 2010

The company released its numbers for 4Q '09, but is still hunting for more annual savings, which could come in the form of up to 15,000 job cuts.

Ernst & Young Puts the Spotlight on Pharma 3.0

February 10, 2010

The blockbuster model has been dead for a while, but pharma is just now researching new ways to reach patients. Pharm Exec interviews Carolyn Luce at Ernst & Young to learn more about the new era of pharma outreach and marketing.

Wyeth Purchase Boosts Pfizer Profits

February 3, 2010

Pfizer's strategy to use Wyeth's drug pipeline to increase its sales has paid off as the drug giant announced that its fourth quarter earnings nearly doubled year-to-year. Too bad investors are running in fear of an ugly 2010 forecast.

Tearing Up the Rule Book

February 1, 2010

Sales compensation practices are due for an overhaul in 2010.

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