Selling to physicians, other prescribers, and managed care: Sales techniques, metrics, compliance, sales-force effectiveness.
October 7, 2009
By:Wendy Heckelman
Sales forces can achieve compliance and excellence through individual behavioral fine-tuning and company-wide cultural adjustment.
 |
June 3, 2009
By:Dave Ormesher
The key to managing the pharma sales force is to know when the customer wants good customer service, and when the customer needs good self-service.
|
May 7, 2009
By:George Koroneos, Online Content & News Editor
New prescriptions for antiviral treatments get huge boost due to H1N1 epidemic. Numbers exceed those seen during this year's influenza season, and the numbers are climbing.
|
April 29, 2009
By:Brittany Agro
American Society of Hypertension to launch new education program that grants sales reps hypertension accreditation after rigorous training.
|
April 6, 2009
By:Jim Hall, Terry Stone, Mark Mozeson
The days of pharma sales reps going office-to-office with samples and brochures are done. These days, they need to turn their attention to payers, pharmacists, and consumers
|
March 1, 2009
By:Brittany Agro
The arms race is over, and it's time to reinvent pharma sales. Here's what forward-looking companies are experimenting with—and how it's working
|
| 
PharmExec Blog
Follow Us
RSS
Bookstore
What's the best managed pharma? Professor Bill Trombetta of Saint Joseph's University attempts to answer the question in Pharm Exec's Industry Audit.
Applying E-Commerce to Support Discovery and Development of Medicines: Key Lessons and Learnings Tuesday, December 15 @ 11:00 a.m. ET
The most respected annual ranking of top 50 pharmaceutical companies by prescription drug sales... Who's in, who's back, and who's out?