Recruiting, training, and retaining reps, incentives, metrics, in-field strategies, detail pieces, technology in sales, sampling, compliance, and more.
February 1, 2010
Improving field force business planning requires managers to run each sales territory as if it is a self-contained business operation.
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November 1, 2008
Don't throw out sales force effectiveness with the sales force—some sure-fire strategies
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October 1, 2008
It's management makeover time—and micromanaging is so last year.
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September 1, 2008
The smart way to CRM is through SaaS
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May 1, 2008 By:Sander Flaum
The tech-savvy creative team at Concentric Rx has its sales force mixing work and play
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February 1, 2008
With sales forces shrinking, how does the industry combine new technologies with old-fashioned face time to maximize sales?
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September 1, 2007 By:Michael Feehan, Observant LLC, Neil Bergquist, Observant LLC
Is the American Medical Association's (AMA) Prescribing Data Restriction Program (PDRP) the answer to physicians' privacy concerns, or will it just hamper the relationship between rep and doc? Observant LLC recently gauged reactions to the PDRP and doctors' expectancies of how this initiative affects physicians' practices and their relationships with pharmaceutical representatives. The findings suggest that the initiative may have paradoxical negative implications for physicians.
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