Selling to physicians, other prescribers, and managed care: Sales techniques, metrics, compliance, sales-force effectiveness.
April 6, 2009
By:Jim Hall, Terry Stone, Mark Mozeson
The days of pharma sales reps going office-to-office with samples and brochures are done. These days, they need to turn their attention to payers, pharmacists, and consumers
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March 1, 2009
By:Brittany Agro
The arms race is over, and it's time to reinvent pharma sales. Here's what forward-looking companies are experimenting with—and how it's working
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November 1, 2008
A five-year forecast of the multiple-sclerosis market following the disruptions of Tysabri
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August 1, 2008
By:William Schiemann
Seven steps you never knew that could fix the sales force
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June 1, 2008
By:John Moran, Chris Nickum
In a time of slow growth, true innovators forge new relationships with core customers
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March 1, 2008
By:Joanna Breitstein, Matthew Herman
Industry insiders explain how pharma companies are reorganizing their salesforces in the wake of industry-wide layoffs
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February 1, 2008
By:Rayna Herman, Laura Ramos
Can pharma take its talent—and its earning potential—to the next level with employee education?
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February 1, 2008
With sales forces shrinking, how does the industry combine new technologies with old-fashioned face time to maximize sales?
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The New Health is the fast-morphing world of biopharma: emerging science, changing technology, rising costs, global regulations. The New Health needs an ally. More at www.quintiles.com/newhealth.
What's the best managed pharma? Professor Bill Trombetta of Saint Joseph's University attempts to answer the question in Pharm Exec's Industry Audit.
The most respected annual ranking of top 50 pharmaceutical companies by prescription drug sales... Who's in, who's back, and who's out?
Don't miss this Podcast series commemorating the 20th anniversary of HBA's Woman of the Year Award with interviews spanning two decades of change makers.
Super Reps book trilogy by Dr. Lou Sawaya MD, MBA
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