Publication planning, targeting messages to physicians and other professionals, segmentation, and much more.
January 1, 2010
New tools are beig applied to make patient advocacy powerful and measurable.
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November 1, 2009
Executives should embrace design to discover new markets and find new ways to server customers.
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October 1, 2009
Executives should embrace design to discover new markets and find new ways to server customers.
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September 1, 2009
The prescription for better pharma marketing: Gain understanding of your physician-customers by leveraging key analytical insights.
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August 1, 2009
In an era of blurred channels and information clutter, it is critical for brand managers to develop a unified strategy that bridges the gaps between audiences.
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July 1, 2009
By:Megan Svensen
What community organizing can teach pharma marketers about building a brand.
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June 1, 2009
With staggering year-over-year growth, biosimilars are "the future of medicine." Marketers must position their companies for the inevitable changes.
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May 1, 2009
In an era of shrinking marketing budgets, increase ROI with behavioral science-based marketing.
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The New Health is the fast-morphing world of biopharma: emerging science, changing technology, rising costs, global regulations. The New Health needs an ally. More at www.quintiles.com/newhealth.
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