Professional Marketing - Pharmaceutical Executive

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Professional Marketing
Publication planning, targeting messages to physicians and other professionals, segmentation, and much more.
  • Docs Rock the Vote


    Medical journal advertising takes center stage at the sixth-annual Doctor's Choice Awards

    Seasoned Leaders



    Enter the Maturity Matrix: the future of KOL management organization.

    Spanning the Treatment Gap


    How a diabetes field team helped docs overcome the treatment gap

    Tough Nut to Crack


    An innovative approach bridges the pediatric communication gap

    Doctor's Orders


    Dr. Michael Kessler and Mark Vitello of MD Mindset have the cure for the common sales pitch? Look at the transaction from the customer's perspective

    Ready, Aim, Sell


    Technology isn't the magic bullet, but it can help you hit your target

    How to Wow the Docs


    Talk to MDs in their language and build a better brand

    Education Trumps Regulation



    New research points to the power of a highly educated sales force, supporting the case for a voluntary educational standard

    Reach for the Radio




    In August, eMarketer reported that Internet ad sales had officially displaced radio ad sales, nabbing the slot of fourth-largest ad medium. That was a huge blow to radio, which receives a sizable chunk of ad dollars from the pharma industry. Now pharma marketers have a new option—ReachMD, a 24-hour satellite radio station that plays content targeted at doctors.

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PharmExec Country Reports
Comprehensive reports of the pharmaceutical market in emerging countries across the globe.
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