Publication planning, targeting messages to physicians and other professionals, segmentation, and much more.
October 1, 2009
Executives should embrace design to discover new markets and find new ways to server customers.
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September 1, 2009
The prescription for better pharma marketing: Gain understanding of your physician-customers by leveraging key analytical insights.
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August 1, 2009
In an era of blurred channels and information clutter, it is critical for brand managers to develop a unified strategy that bridges the gaps between audiences.
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July 1, 2009
By:Megan Svensen
What community organizing can teach pharma marketers about building a brand.
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June 1, 2009
With staggering year-over-year growth, biosimilars are "the future of medicine." Marketers must position their companies for the inevitable changes.
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May 1, 2009
In an era of shrinking marketing budgets, increase ROI with behavioral science-based marketing.
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April 1, 2009
By:S. Kent Stephan
It's time for pharma market research to advance science-based decisions and foster judgement calls
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January 1, 2009
With no formal fair market value guidelines imposed by the government, how "fair" is it for pharma to play by the rules?
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November 1, 2008
By:Brittany Agro
Medical journal advertising takes center stage at the sixth-annual Doctor's Choice Awards
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