Professional Marketing - Pharmaceutical Executive

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Professional Marketing
Publication planning, targeting messages to physicians and other professionals, segmentation, and much more.

Patient Partnerships Under Scrutiny

January 1, 2010

New tools are beig applied to make patient advocacy powerful and measurable.

Personalized Medicines: Implications for Pharma

December 1, 2009

Marketers will need to address not only the benefits of the therapy but also the benefits of a diagnostic assay.

Reckless Abandonment

November 1, 2009

Executives should embrace design to discover new markets and find new ways to server customers.

Innovation By Design

October 1, 2009

Executives should embrace design to discover new markets and find new ways to server customers.

Relationship Building

September 1, 2009

The prescription for better pharma marketing: Gain understanding of your physician-customers by leveraging key analytical insights.

With One Voice

August 1, 2009

In an era of blurred channels and information clutter, it is critical for brand managers to develop a unified strategy that bridges the gaps between audiences.

Get Organized

July 1, 2009

What community organizing can teach pharma marketers about building a brand.

On the Right Pathways

June 1, 2009

With staggering year-over-year growth, biosimilars are "the future of medicine." Marketers must position their companies for the inevitable changes.

Behavior and the Bottom Line

May 1, 2009

In an era of shrinking marketing budgets, increase ROI with behavioral science-based marketing.

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