Publication planning, targeting messages to physicians and other professionals, segmentation, and much more.
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Nov 1, 2008
By:
Brittany Agro, Assistant Editor
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Medical journal advertising takes center stage at the sixth-annual Doctor's Choice Awards  Assessing key opinion leader management requires a clear understanding of where your company lies on The Maturity Matrix
Oct 1, 2008
By:
Jim Zuffoletti
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Enter the Maturity Matrix: the future of KOL management organization. Aug 1, 2008
By:
Gayle Lorenzi, Barbara Schreiner, Jimmy Black
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How a diabetes field team helped docs overcome the treatment gap Jul 1, 2008
By:
Tom McDonnell, Vyvanse Marketing, Robert Bedford, InfoMedics
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An innovative approach bridges the pediatric communication gap Jun 1, 2008
By:
Sara Donnelly, Associate Editor
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Dr. Michael Kessler and Mark Vitello of MD Mindset have the cure for the common sales pitch? Look at the transaction from the customer's perspective May 1, 2008
By:
Anthony Bianciella
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Technology isn't the magic bullet, but it can help you hit your target Apr 1, 2008
By:
Michael Shaw, Charles Goetz
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Talk to MDs in their language and build a better brand New research points to the power of a highly educated sales force, supporting the case for a voluntary educational standard
Mar 1, 2008
By:
James A. Dutton
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New research points to the power of a highly educated sales force, supporting the case for a voluntary educational standard New XM Radio station puts physicians on call and on the airwaves
Dec 1, 2007
By:
Gary Epstein, ReachMD
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In August, eMarketer reported that Internet ad sales had officially displaced radio ad sales, nabbing the slot of fourth-largest ad medium. That was a huge blow to radio, which receives a sizable chunk of ad dollars from the pharma industry. Now pharma marketers have a new option—ReachMD, a 24-hour satellite radio station that plays content targeted at doctors.
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