Noteworthy - Pharmaceutical Executive

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Noteworthy

Tearing Up the Rule Book

February 1, 2010

Sales compensation practices are due for an overhaul in 2010.

Brand of the Year: Avastin

February 1, 2010

As Genentech's Avastin continues to mature and spread its branches, the company is looking for high profits on the back end.

Shire on the Wire

February 1, 2010

The British specialty shop was once a laughing stock. Now it’s one of pharma’s fastest growing mid-size firms, with a patent cliff bridged and a biotech engine of orphan drugs. So why does CEO Angus Russell fret that success might spoil Shire?

Reinventing the Market Research Function

January 27, 2010

In a disruptive era of change, old-fashioned intuition still counts.

Pharma Unplugged Episode #4 Give Until It Hurts

January 22, 2010

GAO reviews price hikes in branded drugs, FDA opens up to public, and pharma opens its wallet for Haiti. All on this week's Pharma Unplugged.

The Big Reset

January 20, 2010

Pharm Exec's 2010 crystal ball reveals an industry in upheaval on many fronts. Is going back to the future the answer?

Strategy for Security

January 13, 2010

A new pharma consortium focuses on securing the supply chain upstream. Pharm Exec interviews Rx360 to learn more.

Change Agent

January 6, 2010

FDA Commissioner Margaret Hamburg has a history of health advocacy and a clear mandate to transform the agency. But can she succeed where others have failed?

Rx Club Awards 2009: Spotlight on Synergy

December 9, 2009

This year's winning brand advertising campaigns convey compelling messages with eye-catching graphics and creative copy.

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