Marketing - Pharmaceutical Executive

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Advertising and promotion of prescription drugs, including direct-to-consumer, direct-to-patient, and professional marketing.

Measuring the Value of KOL Interactions

Jun 24, 2009

Thought leaders are a critical component of a pharmaceutical company?s professional marketing and medical strategies. But companies face a real challenge in creating, maintaining, and leveraging those relationships while safely navigating logistical issues and regulatory waters.

UCB Teams with PatientsLikeMe to Learn What Patients Want

Jun 17, 2009

In an effort to learn as more about epilepsy sufferers, UCB will implement a social network that allows patients to communicate about their disease state and treatments. Think of it as one giant, online clinical trial.

Wyeth Winds Up With New Pristiq Campaign

Jun 10, 2009

What do you do when you are introducing a new drug in an already crowded category? Wyeth queried depression sufferers to find out what they want to see in a drug ad before launching its new DTC campaign for Pristiq.

On the Right Pathways

Jun 1, 2009

With staggering year-over-year growth, biosimilars are "the future of medicine." Marketers must position their companies for the inevitable changes.

Learning to Relate

Jun 1, 2009

A multi-phase implementation strategy can debunk the myth that social media won't work for pharma.

Amgen and CDC to Spearhead Anti-infection Campaign

May 27, 2009

Cancer patients worry not only about their disease, but also the side effects of the drugs they take to treat it. Now the Centers for Disease Control and Prevention and biologics firm Amgen are partnering on a multi-prong program to get patients to pay attention to another, related, danger: chemo-related infections.

New Bill to Curb Pharma ED Ads

May 13, 2009

Two Democratic Congressman have brewed up new legislation to target pharma erectile dysfunction ads rather than going after advertisements with sexually suggestive material in general. Industry experts don't think they have a chance, but the bill could still be a pain for fans of Viva Viagra.

Weathering the Storm

May 1, 2009

Marketers must stress that maintaining good health behaviors is one of the best things people can do to survive a down market.

Ad(Ventures) in Pharmaland

May 1, 2009

Despite the downside in ad spend, an upside remains in the digital space that's wide open for exploration.

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