Advertising and promotion of prescription drugs, including direct-to-consumer, direct-to-patient, and professional marketing.
November 18, 2009
By:George Koroneos, Online Content & News Editor
Nearly 70 pharma execs, new media mavens, and even Joe Q. Public packed last week's FDA social media hearings to plead for some form of guidance on how to handle Tweets, blog comments, and off label discussions online.
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November 9, 2009
This guide aims to provide pharma marketers with an overview of the key challenges surrounding Direct-to-Consumer (DTC) online marketing and some potential solutions for effectively leveraging this channel within the complex regulatory environment.
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October 28, 2009
By:Benjamin Curtis
Google opened up a whole new era of social media when it released Sidewiki - a tool that allows anyone to comment on any Web site. Now pharma has a new battle to fight.
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October 28, 2009
By:Andrew Sheivachman
Sure, prescription information for Sanofi-Aventis's Uroxatral appears on the back of the tent card, but how can consumer?s see it if it's mounted to a pharmacy wall?
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October 1, 2009
Executives should embrace design to discover new markets and find new ways to server customers.
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October 1, 2009
By:Peter H. Nalen
How a small competitor benefited from the use of interactive marketing.
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September 30, 2009
By:George Koroneos, Online Content & News Editor
Illegal online pharmacies are on the rise, brandjacking dozens of big name pharmaceuticals and netting almost $11 billion in sales this year alone. With consumers on the hunt for affordable meds, the trend is only going to get worse.
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September 1, 2009
Close the loop between the pros and the consumers by integrating patient-physician communications into pharma brand planning.
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