Advertising and promotion of prescription drugs, including direct-to-consumer, direct-to-patient, and professional marketing.
Jun 24, 2009
By:Susan Dorfman, Sara Melo-Pereira
Thought leaders are a critical component of a pharmaceutical company?s professional marketing and medical strategies. But companies face a real challenge in creating, maintaining, and leveraging those relationships while safely navigating logistical issues and regulatory waters.
 |
Jun 17, 2009
By:George Koroneos, Online Content & News Editor
In an effort to learn as more about epilepsy sufferers, UCB will implement a social network that allows patients to communicate about their disease state and treatments. Think of it as one giant, online clinical trial.
|
Jun 10, 2009
By:George Koroneos, Online Content & News Editor
What do you do when you are introducing a new drug in an already crowded category? Wyeth queried depression sufferers to find out what they want to see in a drug ad before launching its new DTC campaign for Pristiq.
|
Jun 1, 2009
With staggering year-over-year growth, biosimilars are "the future of medicine." Marketers must position their companies for the inevitable changes.
|
Jun 1, 2009
A multi-phase implementation strategy can debunk the myth that social media won't work for pharma.
|
May 27, 2009
By:George Koroneos, Online Content & News Editor
Cancer patients worry not only about their disease, but also the side effects of the drugs they take to treat it. Now the Centers for Disease Control and Prevention and biologics firm Amgen are partnering on a multi-prong program to get patients to pay attention to another, related, danger: chemo-related infections.
|
May 13, 2009
By:George Koroneos, Online Content & News Editor
Two Democratic Congressman have brewed up new legislation to target pharma erectile dysfunction ads rather than going after advertisements with sexually suggestive material in general. Industry experts don't think they have a chance, but the bill could still be a pain for fans of Viva Viagra.
|
May 1, 2009
Marketers must stress that maintaining good health behaviors is one of the best things people can do to survive a down market.
|
| 
PharmExec Blog
Follow Us
RSS
Bookstore
What's the best managed pharma? Professor Bill Trombetta of Saint Joseph's University attempts to answer the question in Pharm Exec's Industry Audit.
The most respected annual ranking of top 50 pharmaceutical companies by prescription drug sales... Who's in, who's back, and who's out?
Don't miss this Podcast series commemorating the 20th anniversary of HBA's Woman of the Year Award with interviews spanning two decades of change makers.
If you're searching for a new business location, attend the Business Facilities LiveXchange event and learn from location experts, meet with economic developers, and network with peers, all at no cost to you!