From the Editor - Pharmaceutical Executive

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From the Editor
The industry and its issues, from editor-in-chief Patrick Clinton.

Assets for Advantage

February 1, 2010

Innovation won't happen until the industry is ready to sit down and make a big change.

Definitions for the New Decade

January 1, 2010

Pharma must get its definitions right to be successful in the new decade.

End the Drug Drought

December 1, 2009

The fight against cancer may be the litmus test for how regulation and private investment work together to address the disease burden.

The Healthcare Thicket

November 1, 2009

Despite its success as a proponent of reform, the drug industry, whose main offering is a product easily siloed against other health services, remains vulnerable.

Explaining Innovation

October 1, 2009

Governments and payers don't see that innovation covers everything from invention to building market share. Scant attention is paid to the critical "back end" of the innovation cycle.

An Essential Bed Check

September 1, 2009

Mastery of internal factors can mean the difference between thriving and failing in an environment where industry is a price taker, not a price setter.

Sweeten the Pill

August 1, 2009

Through innovative patient compliance programs, manufacturers are taking steps to meet the needs of patients and the pharma industry.

What to Buy

July 1, 2009

In the long run, pharma wants to sell health, not just drugs.

High School Justice

June 1, 2009

FDA slaps down Cheerios and forces pharma companies that use Google to make technical changes no consumer will ever notice. Big whoop.

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