E-Marketing - Pharmaceutical Executive

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E-Marketing
Using the Internet to communicate with patients, physicians, and others. E-mail, Web broadcasting, interactive media, search-engine marketing, etc.

Learning to Relate

Jun 1, 2009

A multi-phase implementation strategy can debunk the myth that social media won't work for pharma.

A Day Late and a Dollar Short

May 1, 2009

Pharma marketers face a crisis in digital media. But there's a way to turn it around.

Dive into Digital

Feb 1, 2009

Exclusive Pharm Exec survey details how pharma can make virtual channels effective marketing vehicles

The Self-Fueling Marketing Machine

Dec 1, 2008

How to extract valuable market research from e-marketing campaigns

All You Need to Know About SEO

Target your market with laser beam focus
Nov 1, 2008

When it comes to search engine optimization, here's how to earn Google's respect

Getting "Engaged"

Web analytics can help a new generation of pharmaceutical Web sites measure the success of their message
Oct 1, 2008

Web analystics is helping a new generation of pharma web sites get engaged.

All Aboard!

Aug 1, 2008

Bring customers back into the conversation

Exercising your Brand

A strict marketing regimen will help keep your brand healthy in the digital environment
Jul 1, 2008

A strict marketing regimen will help keep your brand healthy in the digital

The Web Video (R)evolution

Jun 1, 2008

Pharma is taking note of online video's power to affect B2B communications

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