Using the Internet to communicate with patients, physicians, and others. E-mail, Web broadcasting, interactive media, search-engine marketing, etc.
October 1, 2009
By:Peter H. Nalen
How a small competitor benefited from the use of interactive marketing.
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September 1, 2009
With the emergence of user-generated content, marketers have to keep up on the buzz around their brands and categories on the Web.
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June 1, 2009
A multi-phase implementation strategy can debunk the myth that social media won't work for pharma.
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May 1, 2009
Pharma marketers face a crisis in digital media. But there's a way to turn it around.
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February 1, 2009
Exclusive Pharm Exec survey details how pharma can make virtual channels effective marketing vehicles
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December 1, 2008
How to extract valuable market research from e-marketing campaigns
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November 1, 2008
When it comes to search engine optimization, here's how to earn Google's respect
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October 1, 2008
Web analystics is helping a new generation of pharma web sites get engaged.
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