Using the Internet to communicate with patients, physicians, and others. E-mail, Web broadcasting, interactive media, search-engine marketing, etc.
Jun 1, 2009
A multi-phase implementation strategy can debunk the myth that social media won't work for pharma.
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May 1, 2009
Pharma marketers face a crisis in digital media. But there's a way to turn it around.
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Feb 1, 2009
Exclusive Pharm Exec survey details how pharma can make virtual channels effective marketing vehicles
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Dec 1, 2008
How to extract valuable market research from e-marketing campaigns
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Target your market with laser beam focus
Nov 1, 2008
When it comes to search engine optimization, here's how to earn Google's respect
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Web analytics can help a new generation of pharmaceutical Web sites measure the success of their message
Oct 1, 2008
Web analystics is helping a new generation of pharma web sites get engaged.
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A strict marketing regimen will help keep your brand healthy in the digital environment
Jul 1, 2008
By:Jonathan Richman, Bridge Worldwide
A strict marketing regimen will help keep your brand healthy in the digital
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Jun 1, 2008
By:Matt DeLoca
Pharma is taking note of online video's power to affect B2B communications
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