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Current Issue
  • Financing the Future of Pharma



    Science is the lifeblood of pharma, of course. But these days, science isn't just what you produce in your own labs. It's what you can license, buy, partner on, or gain through acquisition. Which means that, increasingly, deals are the lifeblood of pharma.

    Inviting Innovation



    One of industry's main complaints is that delaying the introduction of new medicines is a particularly simple way of saving money

    More Confidence—or Slower Development?



    FDAAA aims to restore public trust in drug safety regulation but may curb investment in R&D

    Chasing Perfection


    A hospital safety expert says it's now possible to completely eliminate certain adverse events. Pharma can't claim the same yet, but is it time for us to start imagining a time when we can "benchmark perfection"?

    From 3-D to Pop-ups: Go Dimensional




    In this age of new media, social networking, blogs, and cyber-clutter, it's easy to forget the appeal of the real—of things that you can hold in your hand and engage with physically. But make no mistake, despite all of the high-tech tools available to us, advertising still relies on evoking an emotional response by tickling the human senses.

    Welcome Some Disruption in Your Life



    We have nothing to fear but the fear of change (with apologies to the wise Franklin D. Roosevelt). But we must get over that if we hope to make a real difference.

    The Art and Science of Effective Medical Slides




    Most people exhibit characteristics of both visual and verbal learning styles and learn most effectively when information is presented through a combination of the two

    India vs. China



    Will CROs continue to operate in India, or will Novartis' pullout send them farther East?

    Reach KOLs Online




    The impact of high-quality online training tools would be difficult and costly to replicate offline given the dynamic and interactive aspects offered

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