January 1, 2010
Competitive simulations can help pharma adjust to market changes by identifying effective action steps.
 |
July 1, 2009 By:Stan Bernard, MD
Increasingly, pharma companies are expanding from brand vs. brand to battle at the franchise, portfolio, and corporate levels.
 |
April 1, 2009 By:Stan Bernard, MD
Launching a product? Your competition likely plans to interfere. Here's how to counter a counter-launch.
 |
|