Competition - Pharmaceutical Executive

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Competition

War Games 2.0

January 1, 2010

Competitive simulations can help pharma adjust to market changes by identifying effective action steps.

Forget Brand vs. Brand—This is War

July 1, 2009

Increasingly, pharma companies are expanding from brand vs. brand to battle at the franchise, portfolio, and corporate levels.

When Sharks Attack

April 1, 2009

Launching a product? Your competition likely plans to interfere. Here's how to counter a counter-launch.

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