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Retooling the Pharma Marketing Model

Apr 1, 2009

It's time for pharma market research to advance science-based decisions and foster judgement calls

Ten Minutes to Connect

Apr 1, 2009

How one conversation between a woman and her physician can make or break a brand

A Season in Financial Hell

Apr 1, 2009

From the depths of the Great Recession, Pharm Exec called in pros on all sides of the M&A business to help us deal.

Deborah Dunsire: Woman of the Year

Apr 1, 2009

From her start as a physician working in apartheid-era South Africa to the dramatic turnaround and takeover of Millennium, Deborah Dunsire has lived a life that has defied all expectations.

Make a Match

Apr 1, 2009

Big Pharma is finally making a commitment to partner-based outsourcing.

Women, Careers, & the Glass Ceiling

Apr 1, 2009

Why do so many women opt out, burn out, or transfer out of the healthcare workforce? New research sheds light on this age-old problem.

Attack of the Monster Merger

Mar 1, 2009

Just when you thought it was safe to go back into M&A, the mega merger returns. What's right about Pfizer-Wyeth, and what's scary.

Ad Stars 2009

Mar 1, 2009

The faces (and talent!) behind the year's best ads

Fifth Annual Press Audit: Safety in the Spotlight

Mar 1, 2009

Reporters pass on the typical litany of lightning-rod issues and instead devote more than three-quarters of all coverage in 2008 to drug safety—and the regulators who enforce it.

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