PharmExec Blog
Follow Us
RSS
Bookstore
Ad Stars 2008  All truly great advertising is memorable—that's a given. It can also be smart, daring, beautiful, arresting, provocative, or all of the above. However, too often in pharma, ads play it safe, and in the process, miss the opportunity to communicate or inspire action. There is a lot of excellent work out there. And for our fourth annual Ad Stars, the Pharm Exec staff looked through a year's worth of ads to find it. We were searching for ads that made us stop and think, provided real education, reflected the needs of patients, educated in a material way, and were a good use of the medium. We were open-minded: We value creativity, effectiveness, emotional connection, branding, patient and physician insight—and you'll find ads that reflect each of these components in the following pages. Of course, it's not just the ads that need to be celebrated, but rather the people behind the ads—the smart and innovative agency folk, the strong clients who allowed the creative teams to take risks, or simply the execs who executed according to a well-developed plan. They are our Ad Stars. 2008 Ad Stars:
| WebcastsFree Registration Clinical Study Data Integration - the Art and the Promise Sponsored By Oracle Health Sciences The Unvarnished Truth about Comparative Effectiveness Sponsored By AmerisourceBergen Specialty Group Data driven laboratory asset management programs - Unlock unknown capital and drive efficiency while improving quality and scientist experienceSponsored By GE HealthcareEarly Phase Strategies to Increase the Success of Later Phase TrialsSponsored By QuintilesWanted: A Single Version of the Truth for Your Customer DataSponsored By Cegedim DendriteARCHIVED WEBCASTS |
What's the best managed pharma? Professor Bill Trombetta of Saint Joseph's University attempts to answer the question in Pharm Exec's Industry Audit.
The most respected annual ranking of top 50 pharmaceutical companies by prescription drug sales... Who's in, who's back, and who's out?
Don't miss this Podcast series commemorating the 20th anniversary of HBA's Woman of the Year Award with interviews spanning two decades of change makers.
If you're searching for a new business location, attend the Business Facilities LiveXchange event and learn from location experts, meet with economic developers, and network with peers, all at no cost to you!