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Mass. Eyeballing Major Promotional Changes for Pharma
December 17, 2008
What Doctors Really Think About Reps
December 17, 2008
PhRMA Enhances DTC Guidelines
December 17, 2008
Cigna Boosts Lipitor to Preferred Status
December 10, 2008
Merck Introduces New Strategy: BioVentures
December 10, 2008
Pocasts: Industry Audit & Company of the Year
December 19, 2008
What´s the best managed pharma? Professor Bill Trombetta of Saint Joseph´s University sits down with editor-in-chief Patrick Clinton for a conversation on the top four companies and what makes them special.
Site Activation: The Key to More Efficient Clinical Trials
December 12, 2008
A new study of hundreds of thousands of clinical trial records reveals that the overall length of a trial is directly related to how long it takes to activate the study sites - and that most companies are wasting precious weeks and even months in activation. Here's how to improve your performance.
Security Spotlight: Q&A with James Christian, Novartis
December 11, 2008
Pharm Exec talks with James Christian, head of security at Novartis, to learn more about what the company is doing to protect its supply chain and stop counterfeiters
Reshaping Basic Research at Merck
December 11, 2008
Two years ago, an internal Merck survey revealed that its basic research operation was "every flavor of what you don't want." Today the company is in the midst of implementing a new strategy that groups scientists at sites dedicated to particular clinical areas. VP Kathleen Metters explains why - and how.
Staying Ahead of the Curve
November 13, 2008
Significant and dramatic healthcare policy changes are likely to follow after Barack Obama takes the oath of office and the expanded Democratic congressional majority settles in. But what does the electoral outcome mean for healthcare companies and the industry as a whole?
The Self-Fueling Marketing Machine
December 1, 2008
How to extract valuable market research from e-marketing campaigns
The New Deals
December 1, 2008
Everything you wanted to know about the year's most important deals—and what to watch for in the future
The 2008 Pipeline Report
December 1, 2008
We scrub industry's pipeline to find the drugs that everyone will be talking about in 2009 and beyond
Keeping It Real
December 1, 2008
Online pharmacies are touting more than just Viagra. Here's what pharma is hoping to do about it
Newly Discovered Esophagus Stem Cells Grow Into Transplantable Tissue, Penn Study Finds; Implications for GERD, Esophageal Cancer
December 15, 2008
Mouse Studies Suggest 'Toxic' Carbon Monoxide May Prevent Brain Damage After Stroke
December 15, 2008
Hopkins-Led Team Solves Failed Vaccine Mystery
December 15, 2008
Kansas State University Researcher Finds Correlation Between Childhood Obesity and Asthma
December 12, 2008
University of Maryland Researchers Discover Gene Mutation That Appears to Reduce Risk of Cardiovascular Disease; Gene Variant Reduces Level of Triglycerides, Helps Produce Favorable Cholesterol Profile
December 11, 2008
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