http://pharmexec.findpharma.com/pharmexec/Technology/Article/list/39722 Information Technology in
 pharma: enterprise management, business intelligence, clinical trials
 management, sales force automation, closed-loop marketing, and more. 2009-11-21T00:09:52Z http://pharmexec.findpharma.com/pharmexec/Technology/Listen-to-a-preview-of-Drugs-Devices-or-Data---Whi/ArticleStandard/Article/detail/634361?contextCategoryId=39722&ref=25 2009-10-15T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/422009/634361null HTML http://pharmexec.findpharma.com/pharmexec/Technology/Cut-the-Cord-and-Take-to-the-Cloud/ArticleStandard/Article/detail/634082?contextCategoryId=39722&ref=25 One feature that should be considered when looking for a new software-as-a-service (SaaS) system is multi-tenancy, which is a chief characteristic of a mature cloud computing application. Here?s what to look for. 2009-10-14T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/422009/634082null HTML http://pharmexec.findpharma.com/pharmexec/Web+Exclusives/Calculating-Risk/ArticleStandard/Article/detail/608138?contextCategoryId=39722&ref=25 A risk-based approach to records and information management can be an integral part of the effort to reduce costs stemming from litigation. 2009-07-01T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/272009/608138null HTML http://pharmexec.findpharma.com/pharmexec/Technology/Bank-on-IT/ArticleStandard/Article/detail/597235?contextCategoryId=39722&ref=25 Tough economic tmes call for a bold approach to evolving information technology solutions. 2009-05-01T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/192009/597235null XML http://pharmexec.findpharma.com/pharmexec/Technology/Search-for-Meaning/ArticleStandard/Article/detail/533842?contextCategoryId=39722&ref=25 Here's how to search for meaning through unstructured data. 2008-08-01T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/322008/533842null XML http://pharmexec.findpharma.com/pharmexec/News+Analysis/Ortho-McNeil-Talks-ADHD-On-Facebook/ArticleStandard/Article/detail/529878?contextCategoryId=39722&ref=25 The Johnson & Johnson subsidiary launched an unbranded support group page on social networking site Facebook giving moms of kids with ADHD a place to learn, but not a place to converse. 2008-07-16T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/292008/529878null HTML http://pharmexec.findpharma.com/pharmexec/Technology/JampJ-Goes-From-Boob-Tube-to-YouTube/ArticleStandard/Article/detail/528647?contextCategoryId=39722&ref=25 Johnson & Johnson launched its healthcare video channel on Google?s YouTube, signaling pharma?s further entrenchment into the online community 2008-07-10T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/282008/528647null HTML http://pharmexec.findpharma.com/pharmexec/News+Analysis/Genzyme-Launches-Digital-Assault-on-Counterfeiters/ArticleStandard/Article/detail/516651?contextCategoryId=39722&ref=25 Rather than wait to see which ePedigree legislation becomes law, biotech firm Genzyme has taken the initiative and implemented an electronic track-and-trace program to clamp down on fake meds. 2008-05-14T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/202008/516651null HTML http://pharmexec.findpharma.com/pharmexec/News+Analysis/Researchers-to-Share-Ideas-in-Virtual-Park/ArticleStandard/Article/detail/516652?contextCategoryId=39722&ref=25 The Hershey Center for Applied Research is bringing social networking to researchers and academics with a new platform that could become a Facebook for the life science community. Does the site, dubbed KnowledgeMesh, have what it takes cut through the Web 2.0 clutter? Pharm Exec takes a closer look. 2008-05-14T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/202008/516652null HTML http://pharmexec.findpharma.com/pharmexec/News+Analysis/Sermo-Joins-With-Med-Mags/ArticleStandard/Article/detail/514999?contextCategoryId=39722&ref=25 Still hoping the journal article on your drug's adverse reactions will go unnoticed? Think again. A new partnership between medical journals and physician social networking site Sermo just made chatting about drugs a lot easier. 2008-05-07T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/192008/514999null HTML http://pharmexec.findpharma.com/pharmexec/Technology/Want-to-Be-in-a-Health-Plan-Think-Like-One/ArticleStandard/Article/detail/517394?contextCategoryId=39722&ref=25 Pharmacoactuarial analysis helps drug companies communicate value to health plans 2008-05-01T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/202008/517394null XML http://pharmexec.findpharma.com/pharmexec/News+Analysis/Congress-to-Consider-National-ePedigree-Standard/ArticleStandard/Article/detail/512999?contextCategoryId=39722&ref=25 New bipartisan bill calls for the standardization of an electronic pedigree across the US pharma supply chain. Is this a good thing, or just more work for pharma? 2008-04-30T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/182008/512999null HTML http://pharmexec.findpharma.com/pharmexec/Strategy/Pharma-Bands-Together-to-Share-Information/ArticleStandard/Article/detail/513001?contextCategoryId=39722&ref=25 Bill Gates and Co. officially released Office for Business Applications (OBA) for the life sciences industry. This set of tools allows software developers to build applications that seamlessly connect back-end enterprise systems with MS Office programs. 2008-04-30T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/182008/513001null HTML http://pharmexec.findpharma.com/pharmexec/Marketing/Pharma-to-Consumers-Text-Us/ArticleStandard/Article/detail/508515?contextCategoryId=39722&ref=25 GSK, Pfizer, and Merck have jumped on the cell-phone marketing bandwagon, but most of pharma is still tiptoeing around the technology. A new report details how pharma can get consumers to text for health info. 2008-04-09T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/152008/508515null HTML http://pharmexec.findpharma.com/pharmexec/News+Analysis/ePedigree-Not-So-Fast/ArticleStandard/Article/detail/507002?contextCategoryId=39722&ref=25 California's plan for full-blown ePedigree implementation by 2009 just got a reality check. The hang-up? The systems are cost more and are taking longer than expected to get up and running. 2008-04-02T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/142008/507002null HTML http://pharmexec.findpharma.com/pharmexec/Technology/e-Pedigree-to-the-Next-Degree/ArticleStandard/Article/detail/501201?contextCategoryId=39722&ref=25 Electronic pedigree is the future of supply chain security. Those still waiting and seeing might what to stop waiting and start tracking 2008-03-01T05:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/102008/501201null XML http://pharmexec.findpharma.com/pharmexec/E-Marketing/Watch-that-Reputation/ArticleStandard/Article/detail/501207?contextCategoryId=39722&ref=25 Defending your brand through search optimization 2008-03-01T05:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/102008/501207null XML http://pharmexec.findpharma.com/pharmexec/E-Marketing/FluTube-What-Pharma-Can-Learn-from-Novartis-YouTub/ArticleStandard/Article/detail/490707?contextCategoryId=39722&ref=25 Novartis and Cadient served up a very successful unbranded campaign on YouTube. Pharma should take note of this Web 2.0 victory. 2008-02-01T05:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/072008/490707null XML http://pharmexec.findpharma.com/pharmexec/News+Analysis/Pfizer-Goes-Digital-with-Sermo-Partnership/ArticleStandard/Article/detail/467435?contextCategoryId=39722&ref=25 Pfizer named first pharmaceutical sponsor of social-networking community custom tailored for physicians and healthcare providers. Sermo CEO Daniel Palestrant explains how the deal will work. 2007-10-24T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/432007/467435null HTML http://pharmexec.findpharma.com/pharmexec/News+Analysis/Microsoft-Launches-Healthcare-Search-Site/ArticleStandard/Article/detail/464035?contextCategoryId=39722&ref=25 New search engine gives consumers the ability to manage all their health needs from a central location--and offers pharma the opportunity to reach new patients through targeted search ads 2007-10-10T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/412007/464035null HTML http://pharmexec.findpharma.com/pharmexec/E-Marketing/The-Patient-Will-See-You-Now/ArticleStandard/Article/detail/463110?contextCategoryId=39722&ref=25 If you've been thinking of online video as a toy or, worse yet, as something that's going to happen at some point in the future, let me offer you a picture: Me, a target pharma customer, on the elliptical machine at the gym, watching, no, not CNN or Katie Couric, but "Nephrology Consult 101, Unusual Causes of Renal Failure" and "Internal Jugular Central Line Placement," a pair of free video podcasts I downloaded from the Yale School of Medicine. 2007-10-01T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/402007/463110null XML http://pharmexec.findpharma.com/pharmexec/Back+Page/The-Wiki-Incident/ArticleStandard/Article/detail/463111?contextCategoryId=39722&ref=25 Gotcha, Big Pharma! Sort of.... Not me, a guy named Jeffrey Light. The young founder and head of tiny DC-based nonprofit Patients not Patents hit the wires recently, charging that Abbott Laboratories had edited its entry in Wikipedia, the online everybody-can-play encyclopedia, trying to make itself look better. Using a brand-new online tool called the Wiki Scanner, which allows anyone to track the source of any change entered into any of Wikipedia's 2 million articles, Light discovered that at 4:38 P.M. on July 2, 2007, several edits to the article on Abbott were made from a computer at Abbott's Chicago office. 2007-10-01T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/402007/463111null XML http://pharmexec.findpharma.com/pharmexec/Articles/Its-Standards-Time/ArticleStandard/Article/detail/463120?contextCategoryId=39722&ref=25 The clinical trials space these days is an alphabet soup of technologies: CTMS (clinical trial management systems); CDM (clinical data management); CDR (clinical data repositories); eCTD (electronic common technical document); and many more. But the technology with the most promise for transforming the way clinical trials are performed (and for driving everyone mad throughout implementation) is EDC—electronic data capture. It's taken more than a decade, but today most big pharma companies—and a fair number of smaller ones—are using some form of EDC in clinical trials. The early adopters might have experienced some growing pains, but the benefits seem to be outweighing the high cost of implementation. Few companies would consider going back to paper-based trials. 2007-10-01T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/402007/463120null XML http://pharmexec.findpharma.com/pharmexec/News+Analysis/Google-Unveils-New-Gadget-Ads/ArticleStandard/Article/detail/460052?contextCategoryId=39722&ref=25 Search engine giant says industry lags behind on e-marketing 2007-09-26T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/392007/460052null HTML http://pharmexec.findpharma.com/pharmexec/News+Analysis/Where-Did-the-Viagra-Spam-Come-From-This-Time-From/ArticleStandard/Article/detail/456305?contextCategoryId=39722&ref=25 Pfizer computers infiltrated by spammers 2007-09-12T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/372007/456305null HTML http://pharmexec.findpharma.com/pharmexec/News+Analysis/Microsoft-vs-Google-Web-War-20/ArticleStandard/Article/detail/456316?contextCategoryId=39722&ref=25 Two Internet superpowers are invading online consumer-health territory. What does it mean for pharma? 2007-09-12T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/372007/456316null HTML http://pharmexec.findpharma.com/pharmexec/E-Marketing/Turning-Patients-onto-Tablet-PCs/ArticleStandard/Article/detail/455791?contextCategoryId=39722&ref=25 From pamphlets to posters to informational magazines, doctors' offices are teeming with direct-to-patient promotions, and patients are starting to overlook them. To cut through the clutter, one healthcare-technology company created a device that replaces the common intake clipboard with a digital pad that collects patient information and responds with branded information. 2007-09-01T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/372007/455791null XML http://pharmexec.findpharma.com/pharmexec/News+Analysis/The-Oprah-Moment/ArticleStandard/Article/detail/441757?contextCategoryId=39722&ref=25 In the wake of a high-profile death from counterfeit drugs, the industry reacts 2007-07-18T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/292007/441757null HTML http://pharmexec.findpharma.com/pharmexec/Technology/In-Sync-with-California/ArticleStandard/Article/detail/442282?contextCategoryId=39722&ref=25 Although pricey, serialization with RFID is expected to reduce logistical errors and address some aspects of supply chain security 2007-07-03T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/292007/442282/california_thumbnail.jpg http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/292007/442282/main_main.jpg http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/292007/442282null XML http://pharmexec.findpharma.com/pharmexec/Technology/Game-On/ArticleStandard/Article/detail/442286?contextCategoryId=39722&ref=25 With gaming technology, pharmaceutical companies can display immersive 3-D animation that allows doctors to explore inside an interactive environment pertaining to a drug's method of action 2007-07-03T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/292007/442286/alternative_thumbnail.jpg http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/292007/442286null XML http://pharmexec.findpharma.com/pharmexec/E-Marketing/Alternative-Media-Spruce-Up-Your-Site/ArticleStandard/Article/detail/429158?contextCategoryId=39722&ref=25 You remember it well: that day back in the late 1990s, when your brand's Web site first went live. It looked great at the time, and you were so proud to have entered the Internet Age. 2007-06-01T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/212007/429158/alternative_thumbnail.jpg http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/212007/429158null XML http://pharmexec.findpharma.com/pharmexec/Marketing/Direct-to-Consumer-20-Try-It-Youll-Like-It/ArticleStandard/Article/detail/423204?contextCategoryId=39722&ref=25 Once you get past the Disney allusion, it's easy to see the appeal of the idea that everyone in the world is linked by a short chain of social acquaintances. This "small-world phenomenon" was first advanced four decades ago by social psychologist Stanley Milgram, whose groundbreaking work includes the theory that there are only six links, or acquaintances, between any two randomly selected Americans. Popularized as "six degrees of separation," this notion has been transformed by the digital revolution into a buzzing, booming hyperreality beyond anything even the radical Milgram could have imagined. 2007-05-01T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/182007/423204/tryit_thumbnail.jpg http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/182007/423204null XML http://pharmexec.findpharma.com/pharmexec/Technology+News/JampJ-is-Wired-About-the-Web/ArticleStandard/Article/detail/417745?contextCategoryId=39722&ref=25 Drug giant moves corporate, promotional communications online. 2007-04-11T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/152007/417745null HTML http://pharmexec.findpharma.com/pharmexec/E-Marketing/Alternative-Media-Mastering-Social-Media/ArticleStandard/Article/detail/418782?contextCategoryId=39722&ref=25 The push for new media is on. Pharma agencies are buzzing about social media tools such as blogs, podcasts, and interactive healthcare forums, but few firms really know how to make these online initiatives work. 2007-04-01T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/152007/418782/mastering_thumbnail.jpg http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/152007/418782null XML http://pharmexec.findpharma.com/pharmexec/Technology+News/The-Most-Convincing-Drugs-on-the-Web/ArticleStandard/Article/detail/414206?contextCategoryId=39722&ref=25 Product sites need to offer consumers more than just a hard sell. 2007-03-28T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/132007/414206null HTML http://pharmexec.findpharma.com/pharmexec/E-Marketing/Alternative-Media-Search-Engine-Marketing-Click-Cl/ArticleStandard/Article/detail/408478?contextCategoryId=39722&ref=25 Are your static banner ads underperforming? Are you paying through the nose for the perfect ad position only to discover that your click-through rates are in the low single digits? Chances are that your tricked-out, flashy pharma ad is being ignored because people aren't proactively looking for the information that it's offering. 2007-03-01T05:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/092007/408478/alternative_thumbnail.jpg http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/092007/408478null XML http://pharmexec.findpharma.com/pharmexec/Marketing/Direct-to-Consumer-One-Size-Fits-You/ArticleStandard/Article/detail/401669?contextCategoryId=39722&ref=25 Pharma companies have been blasting out electronic newsletters to consumers since the advent of new media. But far too often, the content is vague and redundant, and instead of striking a responsive chord with potential readers, e-mail campaigns are more likely to prompt a strike of the delete key. 2007-02-01T05:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/052007/401669/TN_thumbnail.jpg http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/052007/401669null XML http://pharmexec.findpharma.com/pharmexec/E-Marketing/Alternative-Media-Stop-Click-and-Listen/ArticleStandard/Article/detail/401671?contextCategoryId=39722&ref=25 By using rich-media components and data-collection tools in online advertising campaigns, marketers can gather valuable customer information and stimulate brand awareness among their target audiences. 2007-02-01T05:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/052007/401671/TN_thumbnail.jpg http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/052007/401671null XML http://pharmexec.findpharma.com/pharmexec/E-Marketing/Alternative-Media-Honey-I-Shrunk-the-Ad-Campaign/ArticleStandard/Article/detail/395599?contextCategoryId=39722&ref=25 Mobile marketing is paperless and scalable, and allows pharma companies to build one-to-one relationships with customers. 2007-01-01T05:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/012007/395599/TN_thumbnail.jpg http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/012007/395599null XML http://pharmexec.findpharma.com/pharmexec/E-Marketing/Alternative-Media-Health-on-Demand/ArticleStandard/Article/detail/389279?contextCategoryId=39722&ref=25 80 percent of Web users search for health information online to make better health choices. 2006-12-01T05:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/482006/389279/TN_thumbnail.jpg http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/482006/389279null XML http://pharmexec.findpharma.com/pharmexec/Marketing+Articles/Marketing-to-Professionals-Fax-Me/ArticleStandard/Article/detail/389574?contextCategoryId=39722&ref=25 Doctors like direct mail as long as the message is concise and to the point. The minute you ask the doctor to actually do something with the direct mail, that's when your effectiveness starts to go downhill. 2006-12-01T05:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/492006/389574/TN_thumbnail.jpg http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/492006/389574null XML http://pharmexec.findpharma.com/pharmexec/Legal/Legal-E-headache/ArticleStandard/Article/detail/389281?contextCategoryId=39722&ref=25 Documents from R&D, clinical affairs, regulatory, and sales and marketing can be in the millions. Throw electronic information into the mix, and the number of documents required for litigation increases exponentially. 2006-12-01T05:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/482006/389281null XML http://pharmexec.findpharma.com/pharmexec/Technology+News/On-the-Right-Track/ArticleStandard/Article/detail/384473?contextCategoryId=39722&ref=25 After decades of disparate attempts to secure supply chains, pharma companies may finally be getting on the same page. 2006-11-08T05:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/452006/384473null HTML http://pharmexec.findpharma.com/pharmexec/Articles/Unraveling-the-eSource/ArticleStandard/Article/detail/382540?contextCategoryId=39722&ref=25 Clinical researchers cannot reliably use many of today's electronic health records because of the variability among collection systems. 2006-11-01T05:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/442006/382540/TN_thumbnail.jpg http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/442006/382540null XML http://pharmexec.findpharma.com/pharmexec/E-Marketing/Alternative-Media-Time-to-Change-the-Channel/ArticleStandard/Article/detail/382543?contextCategoryId=39722&ref=25 Hospitals don't want straight-up advertising. If a branded program is going to be integrated into a health-education or health-services platform that's offered directly to a patient's room, it needs to have objective value. 2006-11-01T05:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/442006/382543/TN_thumbnail.jpg http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/442006/382543null XML http://pharmexec.findpharma.com/pharmexec/Successful+Meetings/Meetings-Before-and-After/ArticleStandard/Article/detail/382544?contextCategoryId=39722&ref=25 Pharma meeting planners should send e-mails, newsletters, and snail mail to bolster attendee interest prior to the actual event. 2006-11-01T05:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/442006/382544/TN_thumbnail.jpg http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/442006/382544null XML http://pharmexec.findpharma.com/pharmexec/Thought+Leader/Smaller-is-Better/ArticleStandard/Article/detail/378065?contextCategoryId=39722&ref=25 New partnerships with nanobiotech firms are helping pharma companies overcome solubility problems and extend profitable product lifecycles. 2006-10-01T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/412006/378065null XML http://pharmexec.findpharma.com/pharmexec/E-Marketing/Alternative-Media-Pharma-Online-Not-Just-Black-and/ArticleStandard/Article/detail/378073?contextCategoryId=39722&ref=25 To avoid the extra expense, many pharmaceutical companies abandon their Spanish sites when a new general-market campaign is launched. 2006-10-01T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/412006/378073/TN_thumbnail.jpg http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/412006/378073null XML http://pharmexec.findpharma.com/pharmexec/Articles/Public-Access/ArticleStandard/Article/detail/369275?contextCategoryId=39722&ref=25 When people ask how health seekers look and act on the Web, there's no one answer: The online universe has become just as diverse as the rest of the world. Nowhere is this more evident than in the latest e-health statistics that, when taken together, paint a picture of customers who are beginning to find their feet—and new finesse—online. 2006-09-01T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/362006/369275null XML http://pharmexec.findpharma.com/pharmexec/E-Marketing/Alternative-Media-The-Download-on-Podcasting/ArticleStandard/Article/detail/369281?contextCategoryId=39722&ref=25 Electronic continuing medical education is one area that is primed for podcasting penetration. 2006-09-01T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/362006/369281/TN_thumbnail.jpg http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/362006/369281null XML http://pharmexec.findpharma.com/pharmexec/E-Marketing/Alternative-Media-Web-surfing-Seniors/ArticleStandard/Article/detail/256556?contextCategoryId=39722&ref=25 Seniors represent an ideal, captive audience. Because they tend to have more leisure time, they are often willing to take the time to read in-depth information. 2005-12-01T05:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/502005/256556/PE1205_TN_thumbnail.jpg XML http://pharmexec.findpharma.com/pharmexec/Thought+Leader/Thought-Leader-A-QampA-with-Steve-Rauschkolb/ArticleStandard/Article/detail/197789?contextCategoryId=39722&ref=25 The most important result for pharma firms of the changing sales structure is a reduction in the amount of training resources that are available to them. 2005-11-01T05:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/472005/197789/110105_pe_cvr_thumbnail.jpg XML http://pharmexec.findpharma.com/pharmexec/Current+Issue/Meetings-Incorporating-Technology/ArticleStandard/Article/detail/197801?contextCategoryId=39722&ref=25 It's time to raise the ante and start using technology to create the kind of high-energy, interactive, information-rich environment young Americans crave:a 21st century environment for learning. 2005-11-01T05:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/472005/197801/110105_pe_cvr_thumbnail.jpg XML http://pharmexec.findpharma.com/pharmexec/E-Marketing/Alternative-Media-Targeting-Audiences-on-the-Web/ArticleStandard/Article/detail/197800?contextCategoryId=39722&ref=25 When investigating a health condition, most consumers search for information by inputting their symptoms. Offering symptoms-related information on your site could help improve its ranking. 2005-11-01T05:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/472005/197800/110105_pe_cvr_thumbnail.jpg XML http://pharmexec.findpharma.com/pharmexec/DTC+Advertising/Direct-to-Consumer-Perfect-Package/ArticleStandard/Article/detail/187086?contextCategoryId=39722&ref=25 The ideal healthcare package, in addition to reflecting the quality of the product it contains, fortifies brand equity and differentiates the product in the marketplace. 2005-10-01T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/422005/187086/PE_TN_thumbnail.jpg XML http://pharmexec.findpharma.com/pharmexec/Medical+Education/Public-Relations-Desperately-Seeking-Value/ArticleStandard/Article/detail/187090?contextCategoryId=39722&ref=25 Because each pharma company individually determines what FDA guidance on medical education programs requires them to do, policies and procedures dramatically vary from one company to the next. 2005-10-01T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/422005/187090/PE_TN_thumbnail.jpg XML http://pharmexec.findpharma.com/pharmexec/Current+Issue/Alternative-Media-Mobile-Marketing/ArticleStandard/Article/detail/187088?contextCategoryId=39722&ref=25 Because mobile devices are a convenient source for breaking headlines and other news, many physicians have adopted mobile news services to stay abreast of specialty journals and clinical news. 2005-10-01T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/422005/187088/PE_TN_thumbnail.jpg XML http://pharmexec.findpharma.com/pharmexec/Current+Issue/Thought-Leader-Room-for-Improvement/ArticleStandard/Article/detail/187076?contextCategoryId=39722&ref=25 When you have a workable technology, the question becomes ‘To what do you apply this technology?’ and ‘Where do you spend your time?’ We really believed we would be most successful by spending a lot of time figuring out which drugs to work on and then working assiduously on those few products with huge potential. 2005-10-01T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/422005/187076/PE_TN_thumbnail.jpg XML http://pharmexec.findpharma.com/pharmexec/Medical+Education/Networking/ArticleStandard/Article/detail/178288?contextCategoryId=39722&ref=25 Physicians don't want their time wasted. CME meetings generally should not be longer than two and a half days. 2005-09-01T04:00:00Z XML http://pharmexec.findpharma.com/pharmexec/Current+Issue/Thought-Leader-Ecosystemic-Change/ArticleStandard/Article/detail/177959?contextCategoryId=39722&ref=25 Digital forms of image transmission, archiving, and education with the virtual microscope will revolutionize pathology. 2005-09-01T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/362005/177959/PE_TN_thumbnail.jpg XML http://pharmexec.findpharma.com/pharmexec/Current+Issue/Track-and-Trace/ArticleStandard/Article/detail/178167?contextCategoryId=39722&ref=25 The issue of pedigree requirements is emerging at the state level—and figuring out to what extent that will push back to the manufacturers. 2005-09-01T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/362005/178167/PE_TN_thumbnail.jpg XML http://pharmexec.findpharma.com/pharmexec/Medical+Education/Networking/ArticleStandard/Article/detail/178155?contextCategoryId=39722&ref=25 Physicians don't want their time wasted. CME meetings generally should not be longer than two and a half days. 2005-09-01T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/362005/178155/PESupp_TN_thumbnail.jpg XML http://pharmexec.findpharma.com/pharmexec/E-Marketing/Alternative-Media-Mouthing-Off/ArticleStandard/Article/detail/177970?contextCategoryId=39722&ref=25 In the healthcare and pharma industries, where lives are at stake and skepticism proliferates, consumers are even more apt to turn to peers for trusted information and advice about medical treatments. 2005-09-01T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/362005/177970/PE_TN_thumbnail.jpg XML http://pharmexec.findpharma.com/pharmexec/Thought+Leader/Making-Drugs-Smarter/ArticleStandard/Article/detail/175695?contextCategoryId=39722&ref=25 Imagine drugs that can detect one particular compound in a patient's body and respond to it by releasing a drug. They're not that far away. 2005-08-01T04:00:00Z XML http://pharmexec.findpharma.com/pharmexec/E-Marketing/Alternative-Media-RSS-Revolution/ArticleStandard/Article/detail/175704?contextCategoryId=39722&ref=25 RSS has the power to change how users consume Web-based content, giving them control of their information and increased privacy. 2005-08-01T04:00:00Z XML http://pharmexec.findpharma.com/pharmexec/Current+Issue/Alternative-Media-The-Health-Portal-Race/ArticleStandard/Article/detail/170715?contextCategoryId=39722&ref=25 The race among health information portals may result in better content offerings for consumers. Advertisers that move first have the opportunity to buy out targeted inventory at a good rate. 2005-07-01T04:00:00Z XML http://pharmexec.findpharma.com/pharmexec/PE+Features/In-Search-of-the-Holy-Grail/ArticleStandard/Article/detail/170712?contextCategoryId=39722&ref=25 Procter & Gamble Pharmaceuticals discovered that a network resulting from even a modest integration offered benefits that exceeded the sum of its parts. 2005-07-01T04:00:00Z XML http://pharmexec.findpharma.com/pharmexec/PE+Features/What-Pharma-Wants-From-IT-Today/ArticleStandard/Article/detail/170709?contextCategoryId=39722&ref=25 Pilot projects involving RFID technology are appearing at some major pharma companies. But uptake of RFID-based solutions remains limited due to concerns about accuracy, reliability, and ROI. 2005-07-01T04:00:00Z XML http://pharmexec.findpharma.com/pharmexec/Current+Issue/The-Single-Source-of-Truth/ArticleStandard/Article/detail/170711?contextCategoryId=39722&ref=25 For pharma companies large and small, one of the most pressing challenges of the next few years will be to understand compliance at a much deeper level, to obtain the tools to make it possible. 2005-07-01T04:00:00Z XML http://pharmexec.findpharma.com/pharmexec/Current+Issue/Washington-Report-The-e-Bandwagon/ArticleStandard/Article/detail/170706?contextCategoryId=39722&ref=25 Pharma companies believe that they can compete in an e-prescribing environment if information systems permit full disclosure and allow doctors to create bookmarks that link easily to information they want. 2005-07-01T04:00:00Z XML http://pharmexec.findpharma.com/pharmexec/PE+Features/Informatics-Rules/ArticleStandard/Article/detail/171262?contextCategoryId=39722&ref=25 Without common reporting standards in place, researchers have little incentive to share data with scientists elsewhere in the company. When researchers don't sharedata on a regular basis, they can begin to feel proprietary about their work—and even less inclined to disclose their results. 2005-07-01T04:00:00Z XML http://pharmexec.findpharma.com/pharmexec/Current+Issue/Informatics-Rules/ArticleStandard/Article/detail/170710?contextCategoryId=39722&ref=25 Without common reporting standards in place, researchers have little incentive to share data with scientists elsewhere in the company. When researchers don't sharedata on a regular basis, they can begin to feel proprietary about their work—and even less inclined to disclose their results. 2005-07-01T04:00:00Z XML http://pharmexec.findpharma.com/pharmexec/Current+Issue/Thought-Leader-Getting-Sirius-About-Specialty/ArticleStandard/Article/detail/170704?contextCategoryId=39722&ref=25 Garry Barnes says he joined the pharma industry for job security—but don't believe him. During the last 25 years, Barnes has worked for four pharma companies and built five sales forces in therapeutic areas ranging from contraception to organ transplantation. 2005-07-01T04:00:00Z XML http://pharmexec.findpharma.com/pharmexec/Successful+Clinical+Trials+Management/Dear-eDiary/ArticleStandard/Article/detail/170722?contextCategoryId=39722&ref=25 Electronic patient-reported outcomes tools let trial sponsors enforce recording deadlines and compliance. They help keep subjects honest. 2005-06-01T04:00:00Z XML http://pharmexec.findpharma.com/pharmexec/Successful+Clinical+Trials+Management/Tools-Are-Just-the-Beginning/ArticleStandard/Article/detail/170721?contextCategoryId=39722&ref=25 Pharma companies are committed to using electronic data capture in clinical trials. Technology adoption will continue to grow, as FDA and consumers want faster safety data. 2005-06-01T04:00:00Z XML http://pharmexec.findpharma.com/pharmexec/Current+Issue/Direct-to-Consumer-Patient-Reported-Outcomes/ArticleStandard/Article/detail/168154?contextCategoryId=39722&ref=25 Quality of life symptoms can't be measured in the same way as blood pressure or glucose levels. Therefore, the challenges in interpreting—and then communicating—quality of life improvements are major obstacles in brand communications. 2005-06-01T04:00:00Z XML http://pharmexec.findpharma.com/pharmexec/DELETE/Alternative-Media-Shared-Appeal/ArticleStandard/Article/detail/168156?contextCategoryId=39722&ref=25 If Pfizer's objective for the NASCAR sponsorship was to reinforce its appeal to rural consumers, the deal was a success. However, if they sought a broader appeal, NASCAR may not be the best partner. 2005-06-01T04:00:00Z XML http://pharmexec.findpharma.com/pharmexec/Current+Issue/Washington-Report-D-Is-for-Data/ArticleStandard/Article/detail/168148?contextCategoryId=39722&ref=25 CMS envisions studies to show which drugs keep patients out of hospitals or how certain treatments can reduce side effects. Such analysis would support decisions on best practices in using medications. 2005-06-01T04:00:00Z XML http://pharmexec.findpharma.com/pharmexec/PE+Features/Track-Patients-Not-Prescriptions/ArticleStandard/Article/detail/168515?contextCategoryId=39722&ref=25 Even though data can single out physicians with high marketing upsides, most pharma companies are doing without such high-value data. 2005-06-01T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/272005/168515/TN_thumbnail.jpg XML http://pharmexec.findpharma.com/pharmexec/PE+Features/Its-All-About-Immunity/ArticleStandard/Article/detail/162036?contextCategoryId=39722&ref=25 In a non-human primate study, high doses of Neumune resulted in 90 percent survival against a lethal level of radiation. 2005-05-01T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/212005/162036/TN_thumbnail.jpg XML http://pharmexec.findpharma.com/pharmexec/DELETE/PR-In-the-Loop/ArticleStandard/Article/detail/162042?contextCategoryId=39722&ref=25 Patients today live in a 24-hour news cycle. By the time a doctor has caught up with the latest journal articles, some of the content may already be outdated. Physicians can no longer stay one step ahead of the public. 2005-05-01T04:00:00Z XML http://pharmexec.findpharma.com/pharmexec/PE+Features/Elephant-or-Specialist/ArticleStandard/Article/detail/162035?contextCategoryId=39722&ref=25 The future of US healthcare is being created today in Medicare's demonstration programs. But how you respond to them depends a lot on what kind of company you are. 2005-05-01T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/212005/162035/TN_thumbnail.jpg XML http://pharmexec.findpharma.com/pharmexec/PE+Features/Beyond-the-Call/ArticleStandard/Article/detail/162037?contextCategoryId=39722&ref=25 Having an efficient, integrated call center can be a matter of life or death. Imagine a pharma company not knowing for several weeks that the active ingredient in a life-saving drug was left out of the final product? How would they learn of the error if the quality control at the manufacturing plant failed to identify the problem? Most likely, the next opportunity for identifying such a crisis is through the call center—the key interface between healthcare professionals, consumers, and the company. However, it's not enough to log complaints about a product's efficacy. Once documented, complaints need to be routed to the right department, evaluated, and consolidated. If a streamlined process isn't in place, weeks could pass without anyone ever taking any action—even as adverse event records pile up. 2005-05-01T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/212005/162037/TN_thumbnail.jpg XML http://pharmexec.findpharma.com/pharmexec/DELETE/Alternative-Media-The-Site-That-Could/ArticleStandard/Article/detail/162040?contextCategoryId=39722&ref=25 From the start, the portal's promise was jeopardized by confusion over its core objective. The site seemed to traverse the traditional functional boundaries of marketing, sales, and information solutions. 2005-05-01T04:00:00Z XML http://pharmexec.findpharma.com/pharmexec/DELETE/Alternative-Media-Cautious-Integration/ArticleStandard/Article/detail/161838?contextCategoryId=39722&ref=25 Unsolicited bulk e-mail is competing with the messages that companies are sending. More than 80 percent of consumers deal with their cluttered inboxes by deleting all messages from people they don't know. 2005-04-01T05:00:00Z XML http://pharmexec.findpharma.com/pharmexec/DELETE/Alternative-Media-Opt-in-to-Opt-out/ArticleStandard/Article/detail/152929?contextCategoryId=39722&ref=25 The CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing) Act of 2003 was supposed to level the playing field for pharma marketers. Industry hoped that the legislation, which allows affected parties to bring lawsuits against spammers, would clear the clutter from customers' inboxes so that they would be more receptive to pharma's e-mail messages. 2005-03-01T05:00:00Z XML http://pharmexec.findpharma.com/pharmexec/Current+Issue/Transparent-Trade-Offs/ArticleStandard/Article/detail/153029?contextCategoryId=39722&ref=25 The use of a CUI leads development efforts to explre the most valuable region of treatment — not necessarily the the most efficacious. 2005-03-01T05:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/132005/153029/main_main.jpg XML http://pharmexec.findpharma.com/pharmexec/Current+Issue/More-Than-Just-a-Pretty-Color/ArticleStandard/Article/detail/153027?contextCategoryId=39722&ref=25 In an ideal world, an anti-counterfeit solution would provide protection throughout the supply chain, allow for easy product identification by physicians, pharmacists, and patients, be easily implemented without ongoing costs—and improve brand image and marketability while it's at it. Yet most current anti-counterfeiting measures involve packaging technologies such as holograms, inks, bar codes and radio frequency ID (RFID) that, although useful, cannot ensure the integrity of the pharmaceutical supply chain, because drugs do not remain in their original packaging. Legitimate repackaging regularly occurs in the pharmacy and elsewhere, and authentic packaging—recycled or stolen—can contain adulterated, counterfeited drugs. 2005-03-01T05:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/132005/153027/main_main.jpg XML http://pharmexec.findpharma.com/pharmexec/DELETE/Alternative-Media-The-Blog-Roll/ArticleStandard/Article/detail/146585?contextCategoryId=39722&ref=25 EMRs can help DSM companies figure out who will benefit from aggressive intervention. 2005-02-01T05:00:00Z XML http://pharmexec.findpharma.com/pharmexec/DELETE/Biological-Vial-More-than-Just-a-Pretty-Package/ArticleStandard/Article/detail/146578?contextCategoryId=39722&ref=25 We think marketing can and should play a bigger role in packaging decisions. After all, they are interested in making a product stand out in the marketplace. And a unique reconstitution, for example, can do that. 2005-02-01T05:00:00Z XML http://pharmexec.findpharma.com/pharmexec/DELETE/Public-Relations-This-Years-Model/ArticleStandard/Article/detail/146587?contextCategoryId=39722&ref=25 Industry always relied on the "medical miracle" message. Now it must also address the harm those medicines can cause. 2005-02-01T05:00:00Z XML http://pharmexec.findpharma.com/pharmexec/PE+Features/The-Future-of-Labeling/ArticleStandard/Article/detail/146595?contextCategoryId=39722&ref=25 Say good bye to PDF and Word files. Over the next few years, FDA and European regulators will require regulatory submissions in new XML-based formats. The change will be a challenge for companies—but it offers many rewards. // The first hurdle: The Structured Product Labeling Initiative. Here's what you need to know. 2005-01-01T05:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/072005/146595/thumb_thumbnail.jpg http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/072005/146595/main_main.jpg XML http://pharmexec.findpharma.com/pharmexec/DELETE/Alternative-Media-Websites-that-Click/ArticleStandard/Article/detail/146599?contextCategoryId=39722&ref=25 Companies still haven't mastered how to develop sites that speak to their audiences' needs. 2005-01-01T05:00:00Z XML