http://pharmexec.findpharma.com/pharmexec/Marketing/Article/list/39717 Advertising and promotion of prescription drugs, including direct-to-consumer, direct-to-patient, and professional marketing. 2009-11-20T23:52:21Z http://pharmexec.findpharma.com/pharmexec/Marketing/A-Call-for-Social-Media-Guidelines/ArticleStandard/Article/detail/642665?contextCategoryId=39717&ref=25 Nearly 70 pharma execs, new media mavens, and even Joe Q. Public packed last week's FDA social media hearings to plead for some form of guidance on how to handle Tweets, blog comments, and off label discussions online. 2009-11-18T05:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/472009/642665null HTML http://pharmexec.findpharma.com/pharmexec/Marketing/Applying-FDA-Regulations-to-Online-Marketing/ArticleStandard/Article/detail/640297?contextCategoryId=39717&ref=25 This guide aims to provide pharma marketers with an overview of the key challenges surrounding Direct-to-Consumer (DTC) online marketing and some potential solutions for effectively leveraging this channel within the complex regulatory environment. 2009-11-09T05:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/462009/640297null REMOTE http://pharmexec.findpharma.com/pharmexec/Marketing/Sidewiki-Whats-Pharma-to-Do/ArticleStandard/Article/detail/637271?contextCategoryId=39717&ref=25 Google opened up a whole new era of social media when it released Sidewiki - a tool that allows anyone to comment on any Web site. Now pharma has a new battle to fight. 2009-10-28T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/442009/637271null HTML http://pharmexec.findpharma.com/pharmexec/Marketing/Sanofi-Warned-for-Misleading-Tent-Card/ArticleStandard/Article/detail/637273?contextCategoryId=39717&ref=25 Sure, prescription information for Sanofi-Aventis's Uroxatral appears on the back of the tent card, but how can consumer?s see it if it's mounted to a pharmacy wall? 2009-10-28T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/442009/637273null HTML http://pharmexec.findpharma.com/pharmexec/Marketing/Innovation-By-Design/ArticleStandard/Article/detail/631738?contextCategoryId=39717&ref=25 Executives should embrace design to discover new markets and find new ways to server customers. 2009-10-01T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/412009/631738null XML http://pharmexec.findpharma.com/pharmexec/Marketing/Making-Big-Waves/ArticleStandard/Article/detail/631733?contextCategoryId=39717&ref=25 How a small competitor benefited from the use of interactive marketing. 2009-10-01T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/412009/631733null XML http://pharmexec.findpharma.com/pharmexec/Marketing/Pharma-Targeted-Brandjacking-on-the-Rise/ArticleStandard/Article/detail/630327?contextCategoryId=39717&ref=25 Illegal online pharmacies are on the rise, brandjacking dozens of big name pharmaceuticals and netting almost $11 billion in sales this year alone. With consumers on the hunt for affordable meds, the trend is only going to get worse. 2009-09-30T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/402009/630327null HTML http://pharmexec.findpharma.com/pharmexec/Marketing/An-Open-Conversation/ArticleStandard/Article/detail/625747?contextCategoryId=39717&ref=25 Big Pharma navigates a regulatory minefield to reach social media consumers. It's anything but 'business as usual.' 2009-09-01T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/372009/625747/socialmedia_thumbnail.jpg http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/372009/625747null XML http://pharmexec.findpharma.com/pharmexec/Marketing/Maximize-Your-Marketing-Spend/ArticleStandard/Article/detail/625745?contextCategoryId=39717&ref=25 Close the loop between the pros and the consumers by integrating patient-physician communications into pharma brand planning. 2009-09-01T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/372009/625745null XML http://pharmexec.findpharma.com/pharmexec/Marketing/The-Power-of-Joe/ArticleStandard/Article/detail/625742?contextCategoryId=39717&ref=25 With the emergence of user-generated content, marketers have to keep up on the buzz around their brands and categories on the Web. 2009-09-01T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/372009/625742null XML http://pharmexec.findpharma.com/pharmexec/Marketing/Relationship-Building/ArticleStandard/Article/detail/625740?contextCategoryId=39717&ref=25 The prescription for better pharma marketing: Gain understanding of your physician-customers by leveraging key analytical insights. 2009-09-01T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/372009/625740null XML http://pharmexec.findpharma.com/pharmexec/Marketing/Video-Games-Key-to-the-Future-of-Healthcare/ArticleStandard/Article/detail/616678?contextCategoryId=39717&ref=25 Initial survey and results suggest that health games and virtual worlds bear the potential to be "game changers" by improving education, provoking greater engagement, and engendering positive behavior to enhance health and wellness. 2009-08-05T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/322009/616678null HTML http://pharmexec.findpharma.com/pharmexec/Marketing/A-Hard-Pill-to-Swallow/ArticleStandard/Article/detail/616642?contextCategoryId=39717&ref=25 Innovative pharmaceutical companies are reaching out to physicians and consumers in an effort to get patients to take their medicine. 2009-08-01T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/322009/616642/PE0809_adherence_thumbnail.jpg http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/322009/616642null XML http://pharmexec.findpharma.com/pharmexec/Marketing/The-Art-and-Science-of-a-Global-Brand/ArticleStandard/Article/detail/616643?contextCategoryId=39717&ref=25 To navigate the global marketplace, pharma companies have to mobilize a multifaceted team with the training to turn raw data into meaningful insights. 2009-08-01T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/322009/616643null XML http://pharmexec.findpharma.com/pharmexec/Marketing/With-One-Voice/ArticleStandard/Article/detail/616641?contextCategoryId=39717&ref=25 In an era of blurred channels and information clutter, it is critical for brand managers to develop a unified strategy that bridges the gaps between audiences. 2009-08-01T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/322009/616641null XML http://pharmexec.findpharma.com/pharmexec/Web+Exclusives/Connecting-with-Customers-in-Digital-Space/ArticleStandard/Article/detail/614933?contextCategoryId=39717&ref=25 Dani Friedland examines what Johnson & Johnson and other pharmaceutical companies are doing to succeed online. 2009-07-29T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/312009/614933null HTML http://pharmexec.findpharma.com/pharmexec/Marketing/Pfizer-Joins-Twitter-Fray/ArticleStandard/Article/detail/615237?contextCategoryId=39717&ref=25 The drug giant, last week, started tweeting about corporate initiatives, job openings, and news. Is Pfizer just jumping on the bandwagon, or is Twitter part of the company's social media strategy? Pharm Exec talks to Pfizer to find out more. 2009-07-29T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/312009/615237null REMOTE http://pharmexec.findpharma.com/pharmexec/Marketing/Get-Organized/ArticleStandard/Article/detail/608961?contextCategoryId=39717&ref=25 What community organizing can teach pharma marketers about building a brand. 2009-07-01T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/282009/608961null XML http://pharmexec.findpharma.com/pharmexec/Web+Exclusives/Measuring-the-Value-of-KOL-Interactions/ArticleStandard/Article/detail/606150?contextCategoryId=39717&ref=25 Thought leaders are a critical component of a pharmaceutical company?s professional marketing and medical strategies. But companies face a real challenge in creating, maintaining, and leveraging those relationships while safely navigating logistical issues and regulatory waters. 2009-06-24T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/262009/606150null HTML http://pharmexec.findpharma.com/pharmexec/News+Analysis/UCB-Teams-with-PatientsLikeMe-to-Learn-What-Patien/ArticleStandard/Article/detail/604391?contextCategoryId=39717&ref=25 In an effort to learn as more about epilepsy sufferers, UCB will implement a social network that allows patients to communicate about their disease state and treatments. Think of it as one giant, online clinical trial. 2009-06-17T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/252009/604391null HTML http://pharmexec.findpharma.com/pharmexec/News+Analysis/Wyeth-Winds-Up-With-New-Pristiq-Campaign/ArticleStandard/Article/detail/602670?contextCategoryId=39717&ref=25 What do you do when you are introducing a new drug in an already crowded category? Wyeth queried depression sufferers to find out what they want to see in a drug ad before launching its new DTC campaign for Pristiq. 2009-06-10T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/242009/602670null HTML http://pharmexec.findpharma.com/pharmexec/Marketing/Learning-to-Relate/ArticleStandard/Article/detail/603296?contextCategoryId=39717&ref=25 A multi-phase implementation strategy can debunk the myth that social media won't work for pharma. 2009-06-01T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/242009/603296null XML http://pharmexec.findpharma.com/pharmexec/Marketing/On-the-Right-Pathways/ArticleStandard/Article/detail/603270?contextCategoryId=39717&ref=25 With staggering year-over-year growth, biosimilars are "the future of medicine." Marketers must position their companies for the inevitable changes. 2009-06-01T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/242009/603270null XML http://pharmexec.findpharma.com/pharmexec/Marketing/Amgen-and-CDC-to-Spearhead-Anti-infection-Campaign/ArticleStandard/Article/detail/600090?contextCategoryId=39717&ref=25 Cancer patients worry not only about their disease, but also the side effects of the drugs they take to treat it. Now the Centers for Disease Control and Prevention and biologics firm Amgen are partnering on a multi-prong program to get patients to pay attention to another, related, danger: chemo-related infections. 2009-05-27T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/222009/600090null HTML http://pharmexec.findpharma.com/pharmexec/Marketing/New-Bill-to-Curb-Pharma-ED-Ads/ArticleStandard/Article/detail/598040?contextCategoryId=39717&ref=25 Two Democratic Congressman have brewed up new legislation to target pharma erectile dysfunction ads rather than going after advertisements with sexually suggestive material in general. Industry experts don't think they have a chance, but the bill could still be a pain for fans of Viva Viagra. 2009-05-13T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/202009/598040null HTML http://pharmexec.findpharma.com/pharmexec/Marketing/Your-Most-Precious-Asset/ArticleStandard/Article/detail/597231?contextCategoryId=39717&ref=25 Eleven Ways to attract and retain top advertising talent. 2009-05-01T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/192009/597231null XML http://pharmexec.findpharma.com/pharmexec/Marketing/A-Day-Late-and-a-Dollar-Short/ArticleStandard/Article/detail/597223?contextCategoryId=39717&ref=25 Pharma marketers face a crisis in digital media. But there's a way to turn it around. 2009-05-01T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/192009/597223null XML http://pharmexec.findpharma.com/pharmexec/Marketing/Weathering-the-Storm/ArticleStandard/Article/detail/597221?contextCategoryId=39717&ref=25 Marketers must stress that maintaining good health behaviors is one of the best things people can do to survive a down market. 2009-05-01T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/192009/597221null XML http://pharmexec.findpharma.com/pharmexec/Marketing/AdVentures-in-Pharmaland/ArticleStandard/Article/detail/597232?contextCategoryId=39717&ref=25 Despite the downside in ad spend, an upside remains in the digital space that's wide open for exploration. 2009-05-01T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/192009/597232null XML http://pharmexec.findpharma.com/pharmexec/Marketing/Behavior-and-the-Bottom-Line/ArticleStandard/Article/detail/597229?contextCategoryId=39717&ref=25 In an era of shrinking marketing budgets, increase ROI with behavioral science-based marketing. 2009-05-01T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/192009/597229null XML http://pharmexec.findpharma.com/pharmexec/Marketing/Ortho-McNeil-Launches-Facebook-Site-for-Adult-ADHD/ArticleStandard/Article/detail/595660?contextCategoryId=39717&ref=25 Ortho-McNeil is reaching out to the adult ADHD segment through the popular social networking site. The plan is to grow followers through education and unbranded information. Pharm Exec takes a look at the new site. 2009-04-29T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/182009/595660null HTML http://pharmexec.findpharma.com/pharmexec/Marketing/Boehringer-Ingelheim-Launches-New-Site-for-TIA-Suf/ArticleStandard/Article/detail/593490?contextCategoryId=39717&ref=25 Rather than ignore its aging mini-stroke medication Aggrenox, BI has shifted marketing to education by launching an unbranded site dedicated to informing sufferers about transient ischemic attacks, better known as TIA. 2009-04-15T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/162009/593490null HTML http://pharmexec.findpharma.com/pharmexec/Marketing/Search-Ad-Warnings-Leave-Pharma-in-Online-Void/ArticleStandard/Article/detail/593482?contextCategoryId=39717&ref=25 After last week’s flurry of FDA warning letters directed at companies marketing through search ads, industry is left wondering what can be done be done to target patients online? 2009-04-15T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/162009/593482null HTML http://pharmexec.findpharma.com/pharmexec/News+Analysis/Pharma-Companies-Hit-With-Warnings-for-Search-Mark/ArticleStandard/Article/detail/592363?contextCategoryId=39717&ref=25 FDA is cracking down on content in search engine advertisements. The argument is that there is a serious deficiency of risk information in the tiny link ads that appear on search ads. With pharma already wary of marketing online, will FDA’s tactic hurt future Web campaigns? 2009-04-08T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/152009/592363null HTML http://pharmexec.findpharma.com/pharmexec/Marketing/Putting-Predictive-Market-Research-to-the-Test/ArticleStandard/Article/detail/591850?contextCategoryId=39717&ref=25 There's a temptation for companies to view predictive markets as a silver bullet. Can crowds actually do a better job than "experts," or is that viewpoint more of a fad than a foundation for accurate future forecasting? 2009-04-06T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/152009/591850null HTML http://pharmexec.findpharma.com/pharmexec/Strategy/Shire-Joins-with-GSK-to-Promote-ADHD-Drug/ArticleStandard/Article/detail/590836?contextCategoryId=39717&ref=25 Now that Vyvanse, Shire's innovative ADD drug, has been approved for adults, the company needs help to quickly roll out a complex message to neurologists. Its solution: a partnership that takes advantage of GSK's CNS muscle. 2009-04-01T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/142009/590836null HTML http://pharmexec.findpharma.com/pharmexec/Marketing/Retooling-the-Pharma-Marketing-Model/ArticleStandard/Article/detail/592063?contextCategoryId=39717&ref=25 It's time for pharma market research to advance science-based decisions and foster judgement calls 2009-04-01T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/152009/592063null XML http://pharmexec.findpharma.com/pharmexec/Marketing/Ten-Minutes-to-Connect/ArticleStandard/Article/detail/592062?contextCategoryId=39717&ref=25 How one conversation between a woman and her physician can make or break a brand 2009-04-01T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/152009/592062null XML http://pharmexec.findpharma.com/pharmexec/Marketing/Pharma-Media-Spend-Falls-184-Percent/ArticleStandard/Article/detail/587891?contextCategoryId=39717&ref=25 With the economy in turmoil, pharmaceutical manufacturers are reassessing where and how they spend their advertising dollars. 2009-03-18T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/122009/587891null HTML http://pharmexec.findpharma.com/pharmexec/Marketing/Fixing-Pfizers-Rep/ArticleStandard/Article/detail/587895?contextCategoryId=39717&ref=25 Pharm Exec sits down with Kathryn Metcalfe, Pfizer's new vice president of corporate reputation and policy communications to discuss the new position, the perception of pharma among laypeople, and what needs to be done to boost public opinion of the drug industry. 2009-03-18T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/122009/587895null HTML http://pharmexec.findpharma.com/pharmexec/News+Analysis/New-Study-Details-Online-Habits-of-Diabetes-Patien/ArticleStandard/Article/detail/584712?contextCategoryId=39717&ref=25 Manhattan Research singled out type 2 diabetes sufferers and their online search patterns; it turns out diabetes patients are less likely to confront doctors about branded drugs they?ve seen in DTC ads, yet more apt to take Lipitor. 2009-03-04T05:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/102009/584712null HTML http://pharmexec.findpharma.com/pharmexec/Marketing/GSK-Garners-FDA-Warning-Letter-for-Extraterrestria/ArticleStandard/Article/detail/584711?contextCategoryId=39717&ref=25 GlaxoSmithKline received a warning letter for use of misleading imagery in its television ad for Avodart. The Feds felt that comparing prostate size to planets might not be a good idea. 2009-03-04T05:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/102009/584711null HTML http://pharmexec.findpharma.com/pharmexec/Web+Only/Capitalizing-on-Strategic-Market-Insight/ArticleStandard/Article/detail/584170?contextCategoryId=39717&ref=25 To stay on top of a constantly evolving market that presents new challenges every day, product managers need to bolster branding strategies and raise their marketing IQ. 2009-03-02T05:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/102009/584170null HTML http://pharmexec.findpharma.com/pharmexec/Web+Exclusives/Budgeting-Brands-in-Troubled-Times/ArticleStandard/Article/detail/584175?contextCategoryId=39717&ref=25 Companies are tightening their purse strings just when brand strategies need to target new audiences 2009-03-02T05:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/102009/584175null HTML http://pharmexec.findpharma.com/pharmexec/Marketing/Activate-Your-Audience/ArticleStandard/Article/detail/585605?contextCategoryId=39717&ref=25 Marketers need to reach beyond disease awareness to spark "movement" communications campaigns 2009-03-01T05:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/102009/585605null XML http://pharmexec.findpharma.com/pharmexec/Marketing/The-End-of-Quid-Pro-Quo/ArticleStandard/Article/detail/585606?contextCategoryId=39717&ref=25 Exhibitor alert: Tchotchke entitlement is out, information immersion is in 2009-03-01T05:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/102009/585606null XML http://pharmexec.findpharma.com/pharmexec/Marketing/Ad-Stars-2009/ArticleStandard/Article/detail/585591?contextCategoryId=39717&ref=25 The faces (and talent!) behind the year's best ads 2009-03-01T05:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/102009/585591/PE0309_adstars_flash.jpg HTML http://pharmexec.findpharma.com/pharmexec/Marketing/Sanofi-Aventis-and-AZ-Launch-YouTube-Sites/ArticleStandard/Article/detail/582363?contextCategoryId=39717&ref=25 Two pharma companies dabble in online video in two different but effective ways. Sanofi-aventis attempts to reach patients through educational videos, while AZ calls for consumers to upload their own testimonials. 2009-02-18T05:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/082009/582363null HTML http://pharmexec.findpharma.com/pharmexec/News+Analysis/Chantix-Bounced-From-McCann-to-McGarry-Bowen/ArticleStandard/Article/detail/579478?contextCategoryId=39717&ref=25 Pfizer switched agencies for its popular smoking cessation drug Chantix. While the company is tight lipped about the campaign's new direction, it looks like this may be the end of the tortoise and hare. Does this signal an end to the use of critters in pharma ads? 2009-02-04T05:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/062009/579478null HTML http://pharmexec.findpharma.com/pharmexec/Marketing/AIM-High-and-Win/ArticleStandard/Article/detail/580045?contextCategoryId=39717&ref=25 If traditional advertising and PR tactics are falling short, a community-based marketing strategy could be the thing to put your brand back in the game. 2009-02-01T05:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/062009/580045null XML http://pharmexec.findpharma.com/pharmexec/Marketing/Dive-into-Digital/ArticleStandard/Article/detail/580044?contextCategoryId=39717&ref=25 Exclusive Pharm Exec survey details how pharma can make virtual channels effective marketing vehicles 2009-02-01T05:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/062009/580044null XML http://pharmexec.findpharma.com/pharmexec/Marketing/Social-Network-Use-Spikes-Among-Docs/ArticleStandard/Article/detail/576755?contextCategoryId=39717&ref=25 A new study suggests the medical professionals are more active on social networking sites than ever before. With the rise of doctor-specific Web 2.0 outlets, pharma has a new tool for reaching elusive physicians. The best part: Doctors don?t seem to mind. 2009-01-21T05:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/042009/576755null HTML http://pharmexec.findpharma.com/pharmexec/Marketing/Ad-Agencies-Feel-the-Crunch-as-WPP-Readies-Layoffs/ArticleStandard/Article/detail/574236?contextCategoryId=39717&ref=25 One week into the new year, and word is trickling out that some large advertising firms are gearing up for heavy cuts. First out the gate is WPP, which is expected to be cutting thousands of jobs. 2009-01-07T05:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/022009/574236null HTML http://pharmexec.findpharma.com/pharmexec/Online+Only/Purohit-Takes-Center-Stage/ArticleStandard/Article/detail/574237?contextCategoryId=39717&ref=25 With the departure and retirement of two-thirds of Donahoe Purohit Miller, the middle child has rebranded itself Purohit Navigation and is going after the pharma market as a one-stop-shop for all its branding needs. 2009-01-07T05:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/022009/574237null HTML http://pharmexec.findpharma.com/pharmexec/Article/Getting-Graphic/ArticleStandard/Article/detail/574635?contextCategoryId=39717&ref=25 The graphic novel emerges as a versatile, effective medical education and marketing tool 2009-01-01T05:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/022009/574635null XML http://pharmexec.findpharma.com/pharmexec/Article/The-Communications-Convergence/ArticleStandard/Article/detail/574636?contextCategoryId=39717&ref=25 Because they have often been subject to greater scrutiny, biotech companies have set a new standard for communications 2009-01-01T05:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/022009/574636null XML http://pharmexec.findpharma.com/pharmexec/Article/Fair-Market-Value/ArticleStandard/Article/detail/574634?contextCategoryId=39717&ref=25 With no formal fair market value guidelines imposed by the government, how "fair" is it for pharma to play by the rules? 2009-01-01T05:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/022009/574634null XML http://pharmexec.findpharma.com/pharmexec/News+Analysis/PhRMA-Enhances-DTC-Guidelines/ArticleStandard/Article/detail/571909?contextCategoryId=39717&ref=25 Consumer pharma marketers are going to have to be a little more careful when using celebrity spokespeople or actors playing physicians. PhRMA has updated its rules and the consensus is clear - if you are paying for promotion, it must be noted in the ad. 2008-12-17T05:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/512008/571909null HTML http://pharmexec.findpharma.com/pharmexec/Marketing/Mass-Eyeballing-Major-Promotional-Changes-for-Phar/ArticleStandard/Article/detail/571911?contextCategoryId=39717&ref=25 Forget putting a cap on how much a gift to doctors should cost, the state of Massachusetts is considering outlawing everything from pens to meals - and don't even think about handing out free tickets to next week's Red Sox game. 2008-12-17T05:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/512008/571911null HTML http://pharmexec.findpharma.com/pharmexec/News+Analysis/UnitedHealth-Branch-Launches-Web-Portal/ArticleStandard/Article/detail/569064?contextCategoryId=39717&ref=25 The already crowded health portal market will get a bit tighter with the addition of myOptumHealth.com. But unlike the other WebMDs of the world (wide Web), Optum comes with a built-in base of 60 million users and the muscle of the UnitedHealth Group. 2008-12-03T05:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/492008/569064null HTML http://pharmexec.findpharma.com/pharmexec/Online+Only/FTC-Proposes-Updates-to-Endorsement-Guidelines/ArticleStandard/Article/detail/569066?contextCategoryId=39717&ref=25 The Federal Trade Commission is tightening the rules for who is a paid endorser and what advertisers need to disclose about them. Look for new transparency on payment and new language to replace "your mileage may vary." 2008-12-03T05:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/492008/569066null HTML http://pharmexec.findpharma.com/pharmexec/Marketing/The-Self-Fueling-Marketing-Machine/ArticleStandard/Article/detail/570133?contextCategoryId=39717&ref=25 How to extract valuable market research from e-marketing campaigns 2008-12-01T05:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/492008/570133null XML http://pharmexec.findpharma.com/pharmexec/News+Analysis/Consumer-Advertising-Spend-Drops-as-New-Drugs-Dwin/ArticleStandard/Article/detail/566819?contextCategoryId=39717&ref=25 Spending on television advertising might be on the rise, but the consumer ad spend for prescription drugs is seeing a downward trend. 2008-11-19T05:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/472008/566819null HTML http://pharmexec.findpharma.com/pharmexec/Marketing/New-Site-Promotes-Better-DoctorPatient-Conversatio/ArticleStandard/Article/detail/566820?contextCategoryId=39717&ref=25 Once a breeding ground for dense jargon about mechanisms of action and prescribing information, Web sites like Centocor's new Medversation are giving doctors consumer-friendly content to help them spell out treatment options in a language everyone can understand. 2008-11-19T05:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/472008/566820null HTML http://pharmexec.findpharma.com/pharmexec/Marketing/Making-Sense-of-Sales/ArticleStandard/Article/detail/566066?contextCategoryId=39717&ref=25 Don't throw out sales force effectiveness with the sales force—some sure-fire strategies 2008-11-01T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/462008/566066null XML http://pharmexec.findpharma.com/pharmexec/Marketing/Docs-Rock-the-Vote/ArticleStandard/Article/detail/566064?contextCategoryId=39717&ref=25 Medical journal advertising takes center stage at the sixth-annual Doctor's Choice Awards 2008-11-01T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/462008/566064null XML http://pharmexec.findpharma.com/pharmexec/Marketing/All-You-Need-to-Know-About-SEO/ArticleStandard/Article/detail/566065?contextCategoryId=39717&ref=25 When it comes to search engine optimization, here's how to earn Google's respect 2008-11-01T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/462008/566065null XML http://pharmexec.findpharma.com/pharmexec/Article/RxClub-Awards-2008-Powerful-amp-Simple/ArticleStandard/Article/detail/567192?contextCategoryId=39717&ref=25 Top Rx Club Award winners exhibit qualities that ironically juxtapose industry's paradigm (pdf) 2008-11-01T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/472008/567192null PDF http://pharmexec.findpharma.com/pharmexec/Marketing/AstraZeneca-Digs-Into-the-Cause-of-Non-adherence/ArticleStandard/Article/detail/558745?contextCategoryId=39717&ref=25 AZ interviewed physicians to determine why patients fail to take their medicine as prescribed. Unsurprisingly, affordability and patient apathy tied for top excuses. Pharm Exec talked to AZ to find out what the company is doing to boost compliance. 2008-10-15T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/422008/558745null HTML http://pharmexec.findpharma.com/pharmexec/Marketing/Physician-Assistants-Establish-Online-Presence/ArticleStandard/Article/detail/556966?contextCategoryId=39717&ref=25 With the launch of Clinician 1, physician and nurse assistants now have a place to share information online. The increase in No-See doctors and general difficulty for reps to meet with prescribers might make this the opportunity for pharma to reach a major stakeholder. 2008-10-08T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/412008/556966null HTML http://pharmexec.findpharma.com/pharmexec/Marketing/Pharmaceutical-Product-Placements-The-Next-DTC/ArticleStandard/Article/detail/559543?contextCategoryId=39717&ref=25 Drugs are being mentioned more and more on TV shows. Is it just part of the script—or promotion on the part of the industry? If so, should it be regulated? 2008-10-03T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/422008/559543null XML http://pharmexec.findpharma.com/pharmexec/Marketing/Introduction-Evolutionary-Branding/ArticleStandard/Article/detail/559541?contextCategoryId=39717&ref=25 A DTC backlash is forcing branders to come up with new marketing approaches. Some are better than others ... much better 2008-10-03T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/422008/559541null XML http://pharmexec.findpharma.com/pharmexec/Marketing/How-To-Manage-A-Winning-Agency-Realtionship/ArticleStandard/Article/detail/559546?contextCategoryId=39717&ref=25 Pharma is looking to advertising agencies for more support, but companies are also under financial pressure, which in turn puts pressure on the agencies. Here are some ways to ease the situation 2008-10-03T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/422008/559546null XML http://pharmexec.findpharma.com/pharmexec/Article/Take-Your-Medicine-A-Prescription-for-Brand-Growth/ArticleStandard/Article/detail/560527?contextCategoryId=39717&ref=25 To be effective, an adherence strategy must be responsive to an array of patients with different habits and medications, while providing information, encouragement, and support until adherence becomes reliable. 2008-10-03T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/432008/560527null HTML http://pharmexec.findpharma.com/pharmexec/Marketing/Lifecyle-Management-Planning-For-Yesterday/ArticleStandard/Article/detail/559545?contextCategoryId=39717&ref=25 What companies need is a LCM plan for the long haul that's strategic, funded, and includes a pipeline realignment process for every stage along the way. And they need it now 2008-10-03T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/422008/559545null XML http://pharmexec.findpharma.com/pharmexec/Marketing/Branding-Under-Fire/ArticleStandard/Article/detail/559547?contextCategoryId=39717&ref=25 Between Congress, the courts, and consumers, DTC is having a rough year. Pharma marketers are now being pressured to delay direct-to-consumer advertising for six months. Is it time to pay more attention to educating doctors and patients? 2008-10-03T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/422008/559547null XML http://pharmexec.findpharma.com/pharmexec/Marketing/Maximize-Your-Brand-Uncovering-Growth-Opportunitie/ArticleStandard/Article/detail/559544?contextCategoryId=39717&ref=25 With an updated understanding of what type of patients use a brand under what clinical conditions, marketers can find ways to invigorate even a mature brand 2008-10-03T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/422008/559544null XML http://pharmexec.findpharma.com/pharmexec/Marketing/Detailing-Dr-House-Promotion-or-Risky-Prescribing/ArticleStandard/Article/detail/559542?contextCategoryId=39717&ref=25 Dr. House, the lead character in TV's hit medical drama, House, is a high-prescribing diagnostician whose drug treatments can as easily kill or cure a patient. Can this be marketing? 2008-10-03T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/422008/559542null XML http://pharmexec.findpharma.com/pharmexec/Marketing/Remodeling-Your-Sales-Force/ArticleStandard/Article/detail/557682?contextCategoryId=39717&ref=25 It's management makeover time—and micromanaging is so last year. 2008-10-01T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/412008/557682null XML http://pharmexec.findpharma.com/pharmexec/Marketing/Whats-The-Buzz/ArticleStandard/Article/detail/557679?contextCategoryId=39717&ref=25 What's the buzz all about? Word of mouth is more effective than we think. 2008-10-01T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/412008/557679null XML http://pharmexec.findpharma.com/pharmexec/Marketing/Getting-Engaged/ArticleStandard/Article/detail/557681?contextCategoryId=39717&ref=25 Web analystics is helping a new generation of pharma web sites get engaged. 2008-10-01T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/412008/557681null XML http://pharmexec.findpharma.com/pharmexec/Marketing/Seasoned-Leaders/ArticleStandard/Article/detail/557680?contextCategoryId=39717&ref=25 Enter the Maturity Matrix: the future of KOL management organization. 2008-10-01T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/412008/557680null XML http://pharmexec.findpharma.com/pharmexec/Marketing/FDA-Launches-Online-DTC-Primer-for-Consumers/ArticleStandard/Article/detail/552399?contextCategoryId=39717&ref=25 A new FDA Web site defines consumer print advertising so the general public can spot bad and good pharma ads. As a bonus, the site also serves as a checklist for pharma marketers trying not to step on any regulatory toes. 2008-09-24T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/392008/552399null HTML http://pharmexec.findpharma.com/pharmexec/Marketing/Pfizer-Pushes-Safety-First-on-Educational-Health-S/ArticleStandard/Article/detail/552400?contextCategoryId=39717&ref=25 In an effort to give healthcare professionals and patients a one-stop source for factual drug safety information and treatment options, Pfizer has launched a handy new medicine safety Web site with a bevy of bells and whistles. 2008-09-24T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/392008/552400null HTML http://pharmexec.findpharma.com/pharmexec/Marketing/Free-Samples-and-the-Bottom-Line/ArticleStandard/Article/detail/548638?contextCategoryId=39717&ref=25 A new study finds that doctors are three times more likely to prescribe generics when they don’t have access to free samples of branded drugs. 2008-09-10T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/372008/548638null HTML http://pharmexec.findpharma.com/pharmexec/Marketing/Pfizer-Launches-New-Lipitor-Ads/ArticleStandard/Article/detail/548637?contextCategoryId=39717&ref=25 Celebrity spokesperson Dr. Jarvik has been replaced with a Regular Joe in the latest Lipitor DTC spots. Will the switch make a difference? 2008-09-10T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/372008/548637null HTML http://pharmexec.findpharma.com/pharmexec/Marketing/Bolder-is-Better/ArticleStandard/Article/detail/548884?contextCategoryId=39717&ref=25 As oncology grows, its advertising is growing up—leaving behind the mechanistic images and scientific themes of past campaigns 2008-09-01T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/372008/548884null XML http://pharmexec.findpharma.com/pharmexec/Marketing/Considering-Consumer-Change-QampA-with-Jim-Joseph-/ArticleStandard/Article/detail/548218?contextCategoryId=39717&ref=25 How will pharma fare in the new age of health and wellness marketing? 2008-09-01T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/372008/548218null XML http://pharmexec.findpharma.com/pharmexec/Marketing/The-Salesforce-Software-Shift/ArticleStandard/Article/detail/548219?contextCategoryId=39717&ref=25 The smart way to CRM is through SaaS 2008-09-01T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/372008/548219null XML http://pharmexec.findpharma.com/pharmexec/Marketing/Fake-Pharmacies-and-Brand-Jacking-on-the-Rise/ArticleStandard/Article/detail/544914?contextCategoryId=39717&ref=25 A new study tracks six high-traffic drugs that are turning up on shady online pharmacies, usually at huge discounts. The conclusion: Fancy Web sites are suckering customers and costing pharma money and credibility. 2008-08-27T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/352008/544914null HTML http://pharmexec.findpharma.com/pharmexec/Marketing/AZ-Adds-an-Electronic-Component-to-Direct-Mail/ArticleStandard/Article/detail/544915?contextCategoryId=39717&ref=25 Digitas Health touts an increase in physician traffic to AstraZeneca's pain med site. The driver? An innovative piece of mail sporting a USB Web key to access product information. 2008-08-27T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/352008/544915null HTML http://pharmexec.findpharma.com/pharmexec/Marketing/FDA-to-Test-Risk-Info-with-Mock-Ads/ArticleStandard/Article/detail/535375?contextCategoryId=39717&ref=25 Do consumers pay attention to risk information in television ads? FDA plans to find out with a study using phony ads for a nonexistent blood pressure drug. 2008-08-13T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/332008/535375null HTML http://pharmexec.findpharma.com/pharmexec/Marketing/Abbott-Launches-Podcast-Series/ArticleStandard/Article/detail/535376?contextCategoryId=39717&ref=25 Crohn?s disease is the topic of conversation on the first Abbott unbranded podcast. The company talks about why it went the radio route. 2008-08-13T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/332008/535376null HTML http://pharmexec.findpharma.com/pharmexec/Rotating+Feature+Article/Hard-of-Adhering/ArticleStandard/Article/detail/533844?contextCategoryId=39717&ref=25 Companies have responded to declining profits with a proliferation of patient compliance programs. But where is pharma in this paradigm shift? 2008-08-01T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/322008/533844/PE0808_compliance_flash.jpg XML http://pharmexec.findpharma.com/pharmexec/Marketing/Next-Generation-Event-Consolidations/ArticleStandard/Article/detail/533847?contextCategoryId=39717&ref=25 The path from chaos to compliance is consolidation 2008-08-01T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/322008/533847null XML http://pharmexec.findpharma.com/pharmexec/Marketing/Spanning-the-Treatment-Gap/ArticleStandard/Article/detail/533837?contextCategoryId=39717&ref=25 How a diabetes field team helped docs overcome the treatment gap 2008-08-01T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/322008/533837null XML http://pharmexec.findpharma.com/pharmexec/Marketing/All-Aboard/ArticleStandard/Article/detail/533836?contextCategoryId=39717&ref=25 Bring customers back into the conversation 2008-08-01T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/322008/533836null XML http://pharmexec.findpharma.com/pharmexec/Marketing/BMS-Settles-43-State-Fraud-Case-for-515M/ArticleStandard/Article/detail/531194?contextCategoryId=39717&ref=25 Bristol-Meyers Squibb will pay more than half a billion dollars to settle charges that it illegally promoted the sale of the anti-psychotic drug Abilify for off-label uses. 2008-07-23T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/302008/531194null HTML http://pharmexec.findpharma.com/pharmexec/Marketing/PhRMA-Says-No-to-Tchotchkes/ArticleStandard/Article/detail/529879?contextCategoryId=39717&ref=25 The new Phrma marketing code bans pens and pads and other non-educational gifts. It bans dinners with docs (but not the lunch-and-learn). And it requires compliance. Are we safer yet? 2008-07-16T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/292008/529879null HTML http://pharmexec.findpharma.com/pharmexec/Marketing/New-Educational-Program-to-Boost-PR-Compliance/ArticleStandard/Article/detail/527136?contextCategoryId=39717&ref=25 With the launch of the Center for Communication Compliance, pharma companies and PR firms have a one-stop resource to educate themselves about marketing regulations in an effort to reduce accidental non-compliance. 2008-07-02T04:00:00Z http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/272008/527136null HTML