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    <dc:date>2010-03-17T05:59:22Z</dc:date>
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    <title>NCM - Bold Brands Drive Revenue with Storytelling</title>

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    <description>NCM - Bold Brands Drive Revenue with Storytelling</description>

    <dc:date>2010-03-16T04:00:00Z</dc:date>

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    <title>New Insights Into Open Innovation</title>

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    <description>Open innovation is sometimes chaotic and often difficult to measure, but getting it right can give
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    <dc:date>2010-03-11T05:00:00Z</dc:date>

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    <title>2010 Prix Galien Brochure</title>

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    <description>2010 prix galien sponsor brochure with jay</description>

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    <title>Mentoring the Mavericks</title>

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    <description>Having a 'maverick' in your company can lead to problems as well as breakthroughs and innovations.
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    <title>Two Drugs Fail in Trials</title>

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    <description>Monday was a gloomy day for industry as two separate drug trials went belly up. AstraZeca's Recentin
    proved that it wasn't up-to-snuff compared with Avastin, and the Roche/Biogen Idec arthritis collaboration
    treatment, ocrelizumab, may have led to fatalities.</description>

    <dc:date>2010-03-10T05:00:00Z</dc:date>

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    <title>2010 prix galien sponsorship guide</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/2010-prix-galien-sponsorship-guide/ArticleStandard/Article/detail/660633?ref=25</link>

    <description>2010 prix galien sponsorship guide</description>

    <dc:date>2010-03-09T05:00:00Z</dc:date>

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  </item>

  <item
  rdf:about="http://pharmexec.findpharma.com/pharmexec/Europe+News/Report-Predicts-Major-Slowdown-for-Big-Pharma/ArticleStandard/Article/detail/659971?ref=25">

    <title>Report Predicts Major Slowdown for Big Pharma</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/Europe+News/Report-Predicts-Major-Slowdown-for-Big-Pharma/ArticleStandard/Article/detail/659971?ref=25</link>

    <description>4 March, 2010</description>

    <dc:date>2010-03-04T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/102010/659971null</EMSArticle:flashImageUrl>

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  rdf:about="http://pharmexec.findpharma.com/pharmexec/News+Analysis/FDA-Gives-Red-Light-to-Ranbaxy-for-Generic-Flomax/ArticleStandard/Article/detail/659857?ref=25">

    <title>FDA Gives Red Light to Ranbaxy for Generic Flomax</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/News+Analysis/FDA-Gives-Red-Light-to-Ranbaxy-for-Generic-Flomax/ArticleStandard/Article/detail/659857?ref=25</link>

    <description>The Indian generic firm Ranbaxy was dealt another blow this week as its version of the enlarged
    prostate drug Flomax was denied approval in the US just as it was about to go to market.</description>

    <dc:date>2010-03-03T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/102010/659857null</EMSArticle:flashImageUrl>

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  rdf:about="http://pharmexec.findpharma.com/pharmexec/Deals/Astellas-Hostile-Takeover-Turns-Even-More-Hostile/ArticleStandard/Article/detail/659855?ref=25">

    <title>Astellas' Hostile Takeover Turns Even More Hostile</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/Deals/Astellas-Hostile-Takeover-Turns-Even-More-Hostile/ArticleStandard/Article/detail/659855?ref=25</link>

    <description>The Japan-based company filed a lawsuit against OSI Pharmaceuticals for rejecting its tender offer,
    but will this strategy work?</description>

    <dc:date>2010-03-03T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/102010/659855null</EMSArticle:flashImageUrl>

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  rdf:about="http://pharmexec.findpharma.com/pharmexec/Marketing/Web-Infinity---And-Beyond/ArticleStandard/Article/detail/659860?ref=25">

    <title>Web Infinity - And Beyond!</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/Marketing/Web-Infinity---And-Beyond/ArticleStandard/Article/detail/659860?ref=25</link>

    <description>Three ad agencies came up with two similarly designed ways of keeping track of online healthcare
    conversation, harnessing the power of social media sites like Twitter and Digg.</description>

    <dc:date>2010-03-03T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/102010/659860null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://pharmexec.findpharma.com/pharmexec/Oxford-High-Performance-Leadership-Programme/ArticleStandard/Article/detail/659479?ref=25">

    <title>Oxford High Performance Leadership Programme</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/Oxford-High-Performance-Leadership-Programme/ArticleStandard/Article/detail/659479?ref=25</link>

    <description>Improve your leadership impact</description>

    <dc:date>2010-03-02T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/102010/659479null</EMSArticle:flashImageUrl>

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  rdf:about="http://pharmexec.findpharma.com/pharmexec/Europe/The-Power-of-Successful-Negotiation/ArticleStandard/Article/detail/659015?ref=25">

    <title>The Power of Successful Negotiation</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/Europe/The-Power-of-Successful-Negotiation/ArticleStandard/Article/detail/659015?ref=25</link>

    <description>A corporate focus on negotiation can help organizations reap substantial and measurable benefit,
    writes Alison Morris.</description>

    <dc:date>2010-02-26T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/092010/659015null</EMSArticle:flashImageUrl>

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  rdf:about="http://pharmexec.findpharma.com/pharmexec/Europe/Advancing-Drug-Discovery-With-Research-Informatics/ArticleStandard/Article/detail/659059?ref=25">

    <title>Advancing Drug Discovery With Research Informatics</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/Europe/Advancing-Drug-Discovery-With-Research-Informatics/ArticleStandard/Article/detail/659059?ref=25</link>

    <description>Anirban Ghosh and Siddharth Sawhney explain how research informatics tools can advance the speed and
    success of drug discovery research.</description>

    <dc:date>2010-02-26T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/092010/659059null</EMSArticle:flashImageUrl>

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  rdf:about="http://pharmexec.findpharma.com/pharmexec/Europe+News/Positive-Outlook-for-UK-Biotech-Jobs/ArticleStandard/Article/detail/659067?ref=25">

    <title>Positive Outlook for UK Biotech Jobs</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/Europe+News/Positive-Outlook-for-UK-Biotech-Jobs/ArticleStandard/Article/detail/659067?ref=25</link>

    <description>February 26, 2010.</description>

    <dc:date>2010-02-25T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/092010/659067null</EMSArticle:flashImageUrl>

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  rdf:about="http://pharmexec.findpharma.com/pharmexec/News+Analysis/Avandia-2-Ethical-Boogaloo/ArticleStandard/Article/detail/658599?ref=25">

    <title>Avandia 2: Ethical Boogaloo?</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/News+Analysis/Avandia-2-Ethical-Boogaloo/ArticleStandard/Article/detail/658599?ref=25</link>

    <description>GSK is coming under serious fire again from the FDA and Senate, who say the company resorted to
    scientific flimflammery to keep researchers quiet about Avandia's safety risks.</description>

    <dc:date>2010-02-24T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/092010/658599null</EMSArticle:flashImageUrl>

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  rdf:about="http://pharmexec.findpharma.com/pharmexec/Europe/The-Seven-Deadly-Sins-of-Marketing-Excellence/ArticleStandard/Article/detail/657777?ref=25">

    <title>The Seven Deadly Sins of Marketing Excellence</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/Europe/The-Seven-Deadly-Sins-of-Marketing-Excellence/ArticleStandard/Article/detail/657777?ref=25</link>

    <description>Marketing excellence programmes are popular, important and frequently flawed, says Dr Brian D.
    Smith</description>

    <dc:date>2010-02-18T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/082010/657777null</EMSArticle:flashImageUrl>

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  rdf:about="http://pharmexec.findpharma.com/pharmexec/Whitepaper/Gauging-the-Risk-of-Dual-Enrollment/ArticleStandard/Article/detail/657805?ref=25">

    <title>Gauging the Risk of Dual Enrollment</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/Whitepaper/Gauging-the-Risk-of-Dual-Enrollment/ArticleStandard/Article/detail/657805?ref=25</link>

    <description>This Whitepaper explores dual enrollment, or the occurrence of research subjects enrolling in
    overlapping clinical trials. Its case study formulates a proposed solution in the form of a web-centric
    registry.</description>

    <dc:date>2010-02-18T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/082010/657805null</EMSArticle:flashImageUrl>

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  rdf:about="http://pharmexec.findpharma.com/pharmexec/Europe+News/Genzyme-Expands-UK-Site/ArticleStandard/Article/detail/657776?ref=25">

    <title>Genzyme Expands UK Site</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/Europe+News/Genzyme-Expands-UK-Site/ArticleStandard/Article/detail/657776?ref=25</link>

    <description>February 18, 2010.</description>

    <dc:date>2010-02-18T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/082010/657776null</EMSArticle:flashImageUrl>

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  rdf:about="http://pharmexec.findpharma.com/pharmexec/News+Analysis/Merck-Mergers-and-Layoffs-and-Pipelines-Oh-My/ArticleStandard/Article/detail/657590?ref=25">

    <title>Merck: Mergers and Layoffs and Pipelines, Oh My!</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/News+Analysis/Merck-Mergers-and-Layoffs-and-Pipelines-Oh-My/ArticleStandard/Article/detail/657590?ref=25</link>

    <description>The company released its numbers for 4Q '09, but is still hunting for more annual savings, which could
    come in the form of up to 15,000 job cuts.</description>

    <dc:date>2010-02-17T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://pharmexec.findpharma.com/pharmexec/Europe+News/Former-Schering-Plough-CEO-Speaks-Out-on-MampAs/ArticleStandard/Article/detail/657354?ref=25">

    <title>Former Schering-Plough CEO Speaks Out on M&amp;amp;amp;As</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/Europe+News/Former-Schering-Plough-CEO-Speaks-Out-on-MampAs/ArticleStandard/Article/detail/657354?ref=25</link>

    <description>February 16, 2010.</description>

    <dc:date>2010-02-16T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/082010/657354null</EMSArticle:flashImageUrl>

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  rdf:about="http://pharmexec.findpharma.com/pharmexec/News+Analysis/Study-Links-Paxil-to-Breast-Cancer-Patient-Deaths/ArticleStandard/Article/detail/656474?ref=25">

    <title>Study Links Paxil to Breast Cancer Patient Deaths</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/News+Analysis/Study-Links-Paxil-to-Breast-Cancer-Patient-Deaths/ArticleStandard/Article/detail/656474?ref=25</link>

    <description>The popular antidepressant is associated with up to 91 percent increase in risk of death in patients
    undergoing tamoxifen treatment for breast cancer.</description>

    <dc:date>2010-02-10T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/072010/656474null</EMSArticle:flashImageUrl>

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  rdf:about="http://pharmexec.findpharma.com/pharmexec/Europe+News/Europe-Reveals-Generic-Dominance/ArticleStandard/Article/detail/656356?ref=25">

    <title>Europe Reveals Generic Dominance</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/Europe+News/Europe-Reveals-Generic-Dominance/ArticleStandard/Article/detail/656356?ref=25</link>

    <description>February 10, 2010.</description>

    <dc:date>2010-02-10T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/072010/656356null</EMSArticle:flashImageUrl>

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  rdf:about="http://pharmexec.findpharma.com/pharmexec/News+Analysis/No-Real-New-Money-for-Drug-Regulation/ArticleStandard/Article/detail/656473?ref=25">

    <title>No Real New Money for Drug Regulation</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/News+Analysis/No-Real-New-Money-for-Drug-Regulation/ArticleStandard/Article/detail/656473?ref=25</link>

    <description>Added funds for FDA to come from new user fees, largely for food and tobacco regulation.</description>

    <dc:date>2010-02-10T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/072010/656473null</EMSArticle:flashImageUrl>

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  rdf:about="http://pharmexec.findpharma.com/pharmexec/News+Analysis/Ernst-amp-Young-Puts-the-Spotlight-on-Pharma-30/ArticleStandard/Article/detail/656475?ref=25">

    <title>Ernst &amp;amp;amp; Young Puts the Spotlight on Pharma 3.0</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/News+Analysis/Ernst-amp-Young-Puts-the-Spotlight-on-Pharma-30/ArticleStandard/Article/detail/656475?ref=25</link>

    <description>The blockbuster model has been dead for a while, but pharma is just now researching new ways to reach
    patients. Pharm Exec interviews Carolyn Luce at Ernst &amp;amp;amp; Young to learn more about the new era of pharma
    outreach and marketing.</description>

    <dc:date>2010-02-10T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/072010/656475null</EMSArticle:flashImageUrl>

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  rdf:about="http://pharmexec.findpharma.com/pharmexec/Independent-Data-Integrator---Clinical-RSVP-Accela/ArticleStandard/Article/detail/656168?ref=25">

    <title>Independent Data Integrator - Clinical RSVP Accela Form - Gauging the Risk of Dual Enrollment</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/Independent-Data-Integrator---Clinical-RSVP-Accela/ArticleStandard/Article/detail/656168?ref=25</link>

    <description>Independent Data Integrator - Clinical RSVP Accela Form - Gauging the Risk of Dual
    Enrollment</description>

    <dc:date>2010-02-09T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/072010/656168null</EMSArticle:flashImageUrl>

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  rdf:about="http://pharmexec.findpharma.com/pharmexec/Gauging-the-Risk-of-Dual-Enrollment---Independent-/ArticleStandard/Article/detail/656163?ref=25">

    <title>Gauging the Risk of Dual Enrollment - Independent Data Integrator - Clinical RSVP Whitepaper</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/Gauging-the-Risk-of-Dual-Enrollment---Independent-/ArticleStandard/Article/detail/656163?ref=25</link>

    <description>Gauging the Risk of Dual Enrollment - Independent Data Integrator - Clinical RSVP
    Whitepaper</description>

    <dc:date>2010-02-09T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/072010/656163null</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>PDF</EMSArticle:contentFormat>
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  rdf:about="http://pharmexec.findpharma.com/pharmexec/Prix-Galien-2010-Sponsorship-Guide/ArticleStandard/Article/detail/655849?ref=25">

    <title>Prix Galien 2010 Sponsorship Guide</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/Prix-Galien-2010-Sponsorship-Guide/ArticleStandard/Article/detail/655849?ref=25</link>

    <description>Prix Galien 2010 Sponsorship Guide</description>

    <dc:date>2010-02-08T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/072010/655849null</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>PDF</EMSArticle:contentFormat>
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  rdf:about="http://pharmexec.findpharma.com/pharmexec/Europe+News/Actavis-Ray-of-Hope-for-Beleaguered-Iceland/ArticleStandard/Article/detail/655842?ref=25">

    <title>Actavis Ray of Hope for Beleaguered Iceland</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/Europe+News/Actavis-Ray-of-Hope-for-Beleaguered-Iceland/ArticleStandard/Article/detail/655842?ref=25</link>

    <description>8 February, 2010.</description>

    <dc:date>2010-02-08T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/072010/655842null</EMSArticle:flashImageUrl>

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  rdf:about="http://pharmexec.findpharma.com/pharmexec/Marketing/Proven-Reliability-in-Temperature-Controlled-Shipp/ArticleStandard/Article/detail/655854?ref=25">

    <title>Proven Reliability in Temperature Controlled Shipping</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/Marketing/Proven-Reliability-in-Temperature-Controlled-Shipp/ArticleStandard/Article/detail/655854?ref=25</link>

    <description>American Airlines Cargo has implemented a high-visibility, multi-layered system for
    temperature-controlled shipping that has gained accreditation in 60 cities in 24 countries worldwide. American?s
    ExpediteTC solution delivers the kind of specialized air cargo expertise demanded by pharmaceutical customers and
    their freight forwarders.</description>

    <dc:date>2010-02-08T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/072010/655854null</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>REMOTE</EMSArticle:contentFormat>
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  rdf:about="http://pharmexec.findpharma.com/pharmexec/AAC-Accela-Form---Proven-Reliability-in-Temperatur/ArticleStandard/Article/detail/655464?ref=25">

    <title>AAC Accela Form - Proven Reliability in Temperature Controlled Shipping - PE Whitepaper</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/AAC-Accela-Form---Proven-Reliability-in-Temperatur/ArticleStandard/Article/detail/655464?ref=25</link>

    <description>AAC Accela Form - Proven Reliability in Temperature Controlled Shipping - PE Whitepaper</description>

    <dc:date>2010-02-04T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/062010/655464null</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>PDF</EMSArticle:contentFormat>
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  rdf:about="http://pharmexec.findpharma.com/pharmexec/AAC-Accela-Form---Proven-Reliability-in-Temperatur/ArticleStandard/Article/detail/655468?ref=25">

    <title>AAC Accela Form - Proven Reliability in Temperature Controlled Shipping</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/AAC-Accela-Form---Proven-Reliability-in-Temperatur/ArticleStandard/Article/detail/655468?ref=25</link>

    <description>AAC Accela Form - Proven Reliability in Temperature Controlled Shipping</description>

    <dc:date>2010-02-04T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/062010/655468null</EMSArticle:flashImageUrl>

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  rdf:about="http://pharmexec.findpharma.com/pharmexec/R%26D/Palpitations-in-the-Heart-of-US-Biotech/ArticleStandard/Article/detail/655245?ref=25">

    <title>Palpitations in the Heart of US Biotech</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/R%26D/Palpitations-in-the-Heart-of-US-Biotech/ArticleStandard/Article/detail/655245?ref=25</link>

    <description>California's biotech industry takes its own pulse in a new survey that tracks how the state is doing
    in serving as the nation's medicine cabinet and avatar of drug innovation.</description>

    <dc:date>2010-02-03T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://pharmexec.findpharma.com/pharmexec/Sales/Wyeth-Purchase-Boosts-Pfizer-Profits/ArticleStandard/Article/detail/655246?ref=25">

    <title>Wyeth Purchase Boosts Pfizer Profits</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/Sales/Wyeth-Purchase-Boosts-Pfizer-Profits/ArticleStandard/Article/detail/655246?ref=25</link>

    <description>Pfizer's strategy to use Wyeth's drug pipeline to increase its sales has paid off as the drug giant
    announced that its fourth quarter earnings nearly doubled year-to-year. Too bad investors are running in fear of an
    ugly 2010 forecast.</description>

    <dc:date>2010-02-03T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/062010/655246null</EMSArticle:flashImageUrl>

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  rdf:about="http://pharmexec.findpharma.com/pharmexec/Marketing/A-Sturdy-Framework/ArticleStandard/Article/detail/656047?ref=25">

    <title>A Sturdy Framework</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/Marketing/A-Sturdy-Framework/ArticleStandard/Article/detail/656047?ref=25</link>

    <description>Improving field force business planning requires managers to run each sales territory as if it is a
    self-contained business operation.</description>

    <dc:date>2010-02-01T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/072010/656047null</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>XML</EMSArticle:contentFormat>
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  rdf:about="http://pharmexec.findpharma.com/pharmexec/From+the+Editor/Assets-for-Advantage/ArticleStandard/Article/detail/656048?ref=25">

    <title>Assets for Advantage</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/From+the+Editor/Assets-for-Advantage/ArticleStandard/Article/detail/656048?ref=25</link>

    <description>Innovation won't happen until the industry is ready to sit down and make a big change.</description>

    <dc:date>2010-02-01T05:00:00Z</dc:date>

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  rdf:about="http://pharmexec.findpharma.com/pharmexec/Washington+Report/Vaccines-and-Value/ArticleStandard/Article/detail/656049?ref=25">

    <title>Vaccines and Value</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/Washington+Report/Vaccines-and-Value/ArticleStandard/Article/detail/656049?ref=25</link>

    <description>R&amp;amp;amp;D is surging, but new methods and data raise new manufacturing and regulatory
    challenges.</description>

    <dc:date>2010-02-01T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://pharmexec.findpharma.com/pharmexec/Sales/Tearing-Up-the-Rule-Book/ArticleStandard/Article/detail/656050?ref=25">

    <title>Tearing Up the Rule Book</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/Sales/Tearing-Up-the-Rule-Book/ArticleStandard/Article/detail/656050?ref=25</link>

    <description>Sales compensation practices are due for an overhaul in 2010.</description>

    <dc:date>2010-02-01T05:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/072010/656050/tearingup_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://pharmexec.findpharma.com/pharmexec/Marketing/Kalido-KONA-Information-Appliance-for-Pharmaceutic/ArticleStandard/Article/detail/654122?ref=25">

    <title>Kalido KONA Information Appliance for Pharmaceutical Sales &amp;amp;amp; Marketing Analytics</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/Marketing/Kalido-KONA-Information-Appliance-for-Pharmaceutic/ArticleStandard/Article/detail/654122?ref=25</link>

    <description>Today?s rapidly changing commercial and regulatory landscape demands better information faster than
    ever before. Pharmaceutical companies need to adapt quickly to effectively market and sell products while reducing
    the cost of sales. The Kalido KONA Information Appliance for Pharmaceutical Sales &amp;amp;amp; Marketing Analytics
    is a prebuilt, high-performance solution designed to address today?s information needs, with the extensibility and
    scalability to meet tomorrow?s.</description>

    <dc:date>2010-02-01T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://pharmexec.findpharma.com/pharmexec/Strategy/Brand-of-the-Year-Avastin/ArticleStandard/Article/detail/656052?ref=25">

    <title>Brand of the Year: Avastin</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/Strategy/Brand-of-the-Year-Avastin/ArticleStandard/Article/detail/656052?ref=25</link>

    <description>As Genentech's Avastin continues to mature and spread its branches, the company is looking for high
    profits on the back end.</description>

    <dc:date>2010-02-01T05:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/072010/656052/Brandoftheyear_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

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  rdf:about="http://pharmexec.findpharma.com/pharmexec/Regulatory/Business-Intelligence-Case-study-Abbott-Laboratori/ArticleStandard/Article/detail/654146?ref=25">

    <title>Business Intelligence Case study: Abbott Laboratories</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/Regulatory/Business-Intelligence-Case-study-Abbott-Laboratori/ArticleStandard/Article/detail/654146?ref=25</link>

    <description>Abbott Laboratories tapped Kalido?s model-driven data warehousing infrastructure to revamp?and
    revive?an overworked BI system. Executives can view accurate, timely data in each of several different
    contexts?historical, current, or future. The new system also gives Abbott?s sales and marketing executives better
    insight into how efficiently the company is allocating its sales and marketing investments, particularly in
    emerging markets.</description>

    <dc:date>2010-02-01T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  <item
  rdf:about="http://pharmexec.findpharma.com/pharmexec/Europe/EU-Pricing-Dilemmas/ArticleStandard/Article/detail/656074?ref=25">

    <title>EU Pricing Dilemmas</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/Europe/EU-Pricing-Dilemmas/ArticleStandard/Article/detail/656074?ref=25</link>

    <description>Although representing a huge market, the EU also presents problems that hamper
    profitability&amp;amp;mdash; particularly when it comes to differing price regulations across member
    states.</description>

    <dc:date>2010-02-01T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://pharmexec.findpharma.com/pharmexec/Global/New-Challenges-for-NICE/ArticleStandard/Article/detail/656046?ref=25">

    <title>New Challenges for NICE</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/Global/New-Challenges-for-NICE/ArticleStandard/Article/detail/656046?ref=25</link>

    <description>Last year was a trying one for the UK's National Institute for Health and Clinical Excellence. Will
    2010 be any easier</description>

    <dc:date>2010-02-01T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://pharmexec.findpharma.com/pharmexec/Strategy/Shire-on-the-Wire/ArticleStandard/Article/detail/656051?ref=25">

    <title>Shire on the Wire</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/Strategy/Shire-on-the-Wire/ArticleStandard/Article/detail/656051?ref=25</link>

    <description>The British specialty shop was once a laughing stock. Now it&amp;amp;rsquo;s one of
    pharma&amp;amp;rsquo;s fastest growing mid-size firms, with a patent cliff bridged and a biotech engine of orphan
    drugs. So why does CEO Angus Russell fret that success might spoil Shire?</description>

    <dc:date>2010-02-01T05:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/072010/656051/i2_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

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  rdf:about="http://pharmexec.findpharma.com/pharmexec/Technology/Data-Governance-Business-Data-You-Can-Believe-In/ArticleStandard/Article/detail/654143?ref=25">

    <title>Data Governance: Business Data You Can Believe In</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/Technology/Data-Governance-Business-Data-You-Can-Believe-In/ArticleStandard/Article/detail/654143?ref=25</link>

    <description>Bad data ? and a lack of good data management practices ? can cost your business millions of dollars
    every year. You have to treat your data like every other valuable asset in your business: You must protect it,
    nurture it and ensure that, like any asset, it?s in the best condition possible.</description>

    <dc:date>2010-02-01T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://pharmexec.findpharma.com/pharmexec/Europe+News/Emergency-Contraception-Drug-Breakthrough/ArticleStandard/Article/detail/653966?ref=25">

    <title>Emergency Contraception Drug Breakthrough</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/Europe+News/Emergency-Contraception-Drug-Breakthrough/ArticleStandard/Article/detail/653966?ref=25</link>

    <description>January 29, 2010.</description>

    <dc:date>2010-01-29T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://pharmexec.findpharma.com/pharmexec/News+Analysis/AHF-Puts-Kibosh-on-Merck-Rep-Visits/ArticleStandard/Article/detail/653855?ref=25">

    <title>AHF Puts Kibosh on Merck Rep Visits</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/News+Analysis/AHF-Puts-Kibosh-on-Merck-Rep-Visits/ArticleStandard/Article/detail/653855?ref=25</link>

    <description>AIDS treatment provider says the high price of Merck's Isentress is limiting patient access. Merck
    says banning its reps is what limits access. While Mom and Dad are fighting, does the patient lose
    out?</description>

    <dc:date>2010-01-27T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://pharmexec.findpharma.com/pharmexec/Kalido-Accela-Form---White-paper-Data-Governance-B/ArticleStandard/Article/detail/653853?ref=25">

    <title>Kalido Accela Form - White paper: Data Governance: Business Data You Can Believe In</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/Kalido-Accela-Form---White-paper-Data-Governance-B/ArticleStandard/Article/detail/653853?ref=25</link>

    <description>Kalido Accela Form - White paper: Data Governance: Business Data You Can Believe In</description>

    <dc:date>2010-01-27T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://pharmexec.findpharma.com/pharmexec/Business-Intelligence-Case-study-Abbott-Laboratori/ArticleStandard/Article/detail/653842?ref=25">

    <title>Business Intelligence Case study: Abbott Laboratories - Kalido Whitepaper</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/Business-Intelligence-Case-study-Abbott-Laboratori/ArticleStandard/Article/detail/653842?ref=25</link>

    <description>Business Intelligence Case study: Abbott Laboratories - Kalido Whitepaper</description>

    <dc:date>2010-01-27T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/052010/653842null</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>PDF</EMSArticle:contentFormat>
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  rdf:about="http://pharmexec.findpharma.com/pharmexec/Strategy/Reinventing-the-Market-Research-Function/ArticleStandard/Article/detail/651665?ref=25">

    <title>Reinventing the Market Research Function</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/Strategy/Reinventing-the-Market-Research-Function/ArticleStandard/Article/detail/651665?ref=25</link>

    <description>In a disruptive era of change, old-fashioned intuition still counts.</description>

    <dc:date>2010-01-27T05:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/032010/651665/functions_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

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  rdf:about="http://pharmexec.findpharma.com/pharmexec/Kalido-KONA-Information-Appliance-for-Pharmaceutic/ArticleStandard/Article/detail/653843?ref=25">

    <title>Kalido KONA Information Appliance for Pharmaceutical Sales &amp;amp;amp; Marketing Analytics - Kalido
    whitepaper</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/Kalido-KONA-Information-Appliance-for-Pharmaceutic/ArticleStandard/Article/detail/653843?ref=25</link>

    <description>Kalido KONA Information Appliance for Pharmaceutical Sales &amp;amp;amp; Marketing Analytics - Kalido
    whitepaper</description>

    <dc:date>2010-01-27T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/052010/653843null</EMSArticle:flashImageUrl>

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  rdf:about="http://pharmexec.findpharma.com/pharmexec/Kalido-Accela-Form---Business-Intelligence-Case-st/ArticleStandard/Article/detail/653854?ref=25">

    <title>Kalido Accela Form - Business Intelligence Case study: Abbott Laboratories</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/Kalido-Accela-Form---Business-Intelligence-Case-st/ArticleStandard/Article/detail/653854?ref=25</link>

    <description>Kalido Accela Form - Business Intelligence Case study: Abbott Laboratories</description>

    <dc:date>2010-01-27T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://pharmexec.findpharma.com/pharmexec/Marketing/UCB-sponsored-PatientsLikeMe-Site-is-Live/ArticleStandard/Article/detail/653856?ref=25">

    <title>UCB-sponsored PatientsLikeMe Site is Live</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/Marketing/UCB-sponsored-PatientsLikeMe-Site-is-Live/ArticleStandard/Article/detail/653856?ref=25</link>

    <description>All eyes are on PatientsLikeMe's new epilepsy site. The social network is backed by UCB, but the
    pharma firm is taking a hands-off approach. Is this the future of pharma social media?</description>

    <dc:date>2010-01-27T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://pharmexec.findpharma.com/pharmexec/Kalido-Accela-Form---Solution-brief-Kalido-KONA-In/ArticleStandard/Article/detail/653852?ref=25">

    <title>Kalido Accela Form - Solution brief: Kalido KONA Information Appliance for Pharmaceutical Sales
    &amp;amp;amp; Marketing Analytics</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/Kalido-Accela-Form---Solution-brief-Kalido-KONA-In/ArticleStandard/Article/detail/653852?ref=25</link>

    <description>Kalido Accela Form - Solution brief: Kalido KONA Information Appliance for Pharmaceutical Sales
    &amp;amp;amp; Marketing Analytics</description>

    <dc:date>2010-01-27T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://pharmexec.findpharma.com/pharmexec/Data-Governance-Business-Data-You-Can-Believe-In--/ArticleStandard/Article/detail/653844?ref=25">

    <title>Data Governance: Business Data You Can Believe In - Kalido Whitepaper</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/Data-Governance-Business-Data-You-Can-Believe-In--/ArticleStandard/Article/detail/653844?ref=25</link>

    <description>Data Governance: Business Data You Can Believe In - Kalido Whitepaper</description>

    <dc:date>2010-01-27T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/052010/653844null</EMSArticle:flashImageUrl>

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  rdf:about="http://pharmexec.findpharma.com/pharmexec/Noteworthy/Pharma-Unplugged-Episode-4-Give-Until-It-Hurts/ArticleStandard/Article/detail/653224?ref=25">

    <title>Pharma Unplugged Episode #4 - Give Until It Hurts</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/Noteworthy/Pharma-Unplugged-Episode-4-Give-Until-It-Hurts/ArticleStandard/Article/detail/653224?ref=25</link>

    <description>GAO reviews price hikes in branded drugs, FDA opens up to public, and pharma opens its wallet for
    Haiti. All on this week's Pharma Unplugged.</description>

    <dc:date>2010-01-22T05:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/042010/653224/pharmaunplugged_120x90_thumbnail_thumbnail_thumbnail_thumbnail.gif</EMSArticle:thumbnailImageUrl>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://pharmexec.findpharma.com/pharmexec/News+Analysis/Witty-Opens-GSK-Library-for-Free-Access-to-Malaria/ArticleStandard/Article/detail/652833?ref=25">

    <title>Witty Opens GSK Library for Free Access to Malaria Research</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/News+Analysis/Witty-Opens-GSK-Library-for-Free-Access-to-Malaria/ArticleStandard/Article/detail/652833?ref=25</link>

    <description>GlaxoSmithKline announced that it would open up its library of prospective molecules and
    investigational vaccines. This move gives researchers free access to study experimental treatments for illnesses
    that plague the world's poorest countries.</description>

    <dc:date>2010-01-20T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://pharmexec.findpharma.com/pharmexec/Sales/The-Big-Reset/ArticleStandard/Article/detail/651666?ref=25">

    <title>The Big Reset</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/Sales/The-Big-Reset/ArticleStandard/Article/detail/651666?ref=25</link>

    <description>Pharm Exec's 2010 crystal ball reveals an industry in upheaval on many fronts. Is going back to the
    future the answer?</description>

    <dc:date>2010-01-20T05:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/032010/651666/Rest_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

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  rdf:about="http://pharmexec.findpharma.com/pharmexec/Whitepaper/Pharma-Complaint-Management--Emerging-Challenges-a/ArticleStandard/Article/detail/652283?ref=25">

    <title>Pharma Complaint Management : Emerging Challenges and Solutions</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/Whitepaper/Pharma-Complaint-Management--Emerging-Challenges-a/ArticleStandard/Article/detail/652283?ref=25</link>

    <description>Product Complaints Management is an essential and critical component in the Pharmaceutical industry
    from the regulatory and compliance perspective. Immediate and real-time response to urgent customer requests and
    returns is critical in the industry, because product failure can truly be a fatal situation for customers ?
    something that can translate to a legal exposure for manufacturers. Hence, there is a need of a single, uniform,
    and secured platform to manage product complaints right from initiation through closure.</description>

    <dc:date>2010-01-18T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://pharmexec.findpharma.com/pharmexec/Pharma-Complaint-Management--Emerging-Challenges-a/ArticleStandard/Article/detail/652009?ref=25">

    <title>Pharma Complaint Management : Emerging Challenges and Solutions - Infosys Tech</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/Pharma-Complaint-Management--Emerging-Challenges-a/ArticleStandard/Article/detail/652009?ref=25</link>

    <description>Pharma Complaint Management : Emerging Challenges and Solutions - Infosys Tech</description>

    <dc:date>2010-01-14T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/032010/652009null</EMSArticle:flashImageUrl>

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  rdf:about="http://pharmexec.findpharma.com/pharmexec/Infosys-Accela-Form---Pharma-Complaint-Management-/ArticleStandard/Article/detail/652012?ref=25">

    <title>Infosys Accela Form - Pharma Complaint Management : Emerging Challenges and Solutions</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/Infosys-Accela-Form---Pharma-Complaint-Management-/ArticleStandard/Article/detail/652012?ref=25</link>

    <description>Infosys Accela Form - Pharma Complaint Management : Emerging Challenges and Solutions</description>

    <dc:date>2010-01-14T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://pharmexec.findpharma.com/pharmexec/Strategy/Strategy-for-Security/ArticleStandard/Article/detail/648658?ref=25">

    <title>Strategy for Security</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/Strategy/Strategy-for-Security/ArticleStandard/Article/detail/648658?ref=25</link>

    <description>A new pharma consortium focuses on securing the supply chain upstream. Pharm Exec interviews Rx360 to
    learn more.</description>

    <dc:date>2010-01-13T05:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/512009/648658/security_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

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  rdf:about="http://pharmexec.findpharma.com/pharmexec/Europe+News/EC-to-Scrutinize-Patent-Settlements/ArticleStandard/Article/detail/651790?ref=25">

    <title>EC to Scrutinize Patent Settlements</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/Europe+News/EC-to-Scrutinize-Patent-Settlements/ArticleStandard/Article/detail/651790?ref=25</link>

    <description>January 13, 2010.</description>

    <dc:date>2010-01-13T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://pharmexec.findpharma.com/pharmexec/Europe/Recruiting-and-Retaining-RampD-Staff-in-a-Recessio/ArticleStandard/Article/detail/651610?ref=25">

    <title>Recruiting and Retaining R&amp;amp;amp;D Staff in a Recession</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/Europe/Recruiting-and-Retaining-RampD-Staff-in-a-Recessio/ArticleStandard/Article/detail/651610?ref=25</link>

    <description>Dr Kay Wardle of RSA examines the impact of short-term survival strategies on pre-clinical
    R&amp;amp;amp;D organizations.</description>

    <dc:date>2010-01-13T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://pharmexec.findpharma.com/pharmexec/Regulatory/FDA-Basics-Brings-the-Agency-Out-of-the-Closet/ArticleStandard/Article/detail/651794?ref=25">

    <title>FDA Basics Brings the Agency Out of the Closet</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/Regulatory/FDA-Basics-Brings-the-Agency-Out-of-the-Closet/ArticleStandard/Article/detail/651794?ref=25</link>

    <description>The push for government transparency continues with Phase I of FDA's plan to expose the inner workings
    of that secretive cabal known as the Food and Drug Association. First up, fancy new FAQs.</description>

    <dc:date>2010-01-13T05:00:00Z</dc:date>

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  rdf:about="http://pharmexec.findpharma.com/pharmexec/Regulatory/GAO-Seeks-Price-Spike-Explanation/ArticleStandard/Article/detail/651795?ref=25">

    <title>GAO Seeks Price Spike Explanation</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/Regulatory/GAO-Seeks-Price-Spike-Explanation/ArticleStandard/Article/detail/651795?ref=25</link>

    <description>At time when people can't even get a 3 percent cost-of-living increase, how can pharma justify price
    hikes pushing 500 percent (in some categories). A new study by the government's General Accountability Office
    examines why drug products took a massive price leap in recent years.</description>

    <dc:date>2010-01-13T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://pharmexec.findpharma.com/pharmexec/Europe+News/GSKs-Andrew-Witty-New-EFPIA-President/ArticleStandard/Article/detail/650400?ref=25">

    <title>GSKs Andrew Witty New EFPIA President</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/Europe+News/GSKs-Andrew-Witty-New-EFPIA-President/ArticleStandard/Article/detail/650400?ref=25</link>

    <description>January 06, 2010.</description>

    <dc:date>2010-01-06T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://pharmexec.findpharma.com/pharmexec/News+Analysis/Novartis-Bids-Big-on-Alcon/ArticleStandard/Article/detail/650517?ref=25">

    <title>Novartis Bids Big on Alcon</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/News+Analysis/Novartis-Bids-Big-on-Alcon/ArticleStandard/Article/detail/650517?ref=25</link>

    <description>It's just a few days into the new year and already a potential megamerger has been announced: Novartis
    offered $39 billion for complete control of ocular drug manufacturer Alcon.</description>

    <dc:date>2010-01-06T05:00:00Z</dc:date>

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  rdf:about="http://pharmexec.findpharma.com/pharmexec/News+Analysis/Antidepressants-Might-Not-Be-A-Sure-Shot/ArticleStandard/Article/detail/650516?ref=25">

    <title>Antidepressants Might Not Be A Sure Shot</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/News+Analysis/Antidepressants-Might-Not-Be-A-Sure-Shot/ArticleStandard/Article/detail/650516?ref=25</link>

    <description>A new JAMA study reveals that antidepressants might not have as strong an effect on people with less
    severe cases of depression. How this will affect the pharma industry, which once made heaps of cash with drugs like
    Prozac, remains to be seen.</description>

    <dc:date>2010-01-06T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://pharmexec.findpharma.com/pharmexec/Regulatory/Change-Agent/ArticleStandard/Article/detail/648653?ref=25">

    <title>Change Agent</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/Regulatory/Change-Agent/ArticleStandard/Article/detail/648653?ref=25</link>

    <description>FDA Commissioner Margaret Hamburg has a history of health advocacy and a clear mandate to transform
    the agency. But can she succeed where others have failed?</description>

    <dc:date>2010-01-06T05:00:00Z</dc:date>

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    http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/512009/648653/i1_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

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  rdf:about="http://pharmexec.findpharma.com/pharmexec/Europe+News/Novartis-Eyes-Full-Takeover-of-Alcon/ArticleStandard/Article/detail/650048?ref=25">

    <title>Novartis Eyes Full Takeover of Alcon</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/Europe+News/Novartis-Eyes-Full-Takeover-of-Alcon/ArticleStandard/Article/detail/650048?ref=25</link>

    <description>January 04. 2010.</description>

    <dc:date>2010-01-04T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/022010/650048null</EMSArticle:flashImageUrl>

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  rdf:about="http://pharmexec.findpharma.com/pharmexec/Competition/War-Games-20/ArticleStandard/Article/detail/651671?ref=25">

    <title>War Games 2.0</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/Competition/War-Games-20/ArticleStandard/Article/detail/651671?ref=25</link>

    <description>Competitive simulations can help pharma adjust to market changes by identifying effective action
    steps.</description>

    <dc:date>2010-01-01T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/032010/651671null</EMSArticle:flashImageUrl>

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  rdf:about="http://pharmexec.findpharma.com/pharmexec/Thank-you-for-completing-our-Digital-Media-Survey/ArticleStandard/Article/detail/656681?ref=25">

    <title>Thank you for completing our Digital Media Survey</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/Thank-you-for-completing-our-Digital-Media-Survey/ArticleStandard/Article/detail/656681?ref=25</link>

    <description>Thank you</description>

    <dc:date>2010-01-01T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/072010/656681null</EMSArticle:flashImageUrl>

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  rdf:about="http://pharmexec.findpharma.com/pharmexec/From+the+Editor/Definitions-for-the-New-Decade/ArticleStandard/Article/detail/651672?ref=25">

    <title>Definitions for the New Decade</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/From+the+Editor/Definitions-for-the-New-Decade/ArticleStandard/Article/detail/651672?ref=25</link>

    <description>Pharma must get its definitions right to be successful in the new decade.</description>

    <dc:date>2010-01-01T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/032010/651672null</EMSArticle:flashImageUrl>

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  rdf:about="http://pharmexec.findpharma.com/pharmexec/Washington+Report/The-Big-Shift/ArticleStandard/Article/detail/651669?ref=25">

    <title>The Big Shift</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/Washington+Report/The-Big-Shift/ArticleStandard/Article/detail/651669?ref=25</link>

    <description>Pharma must confront regulatory and marketing challenges in a global competitive
    environment.</description>

    <dc:date>2010-01-01T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/032010/651669null</EMSArticle:flashImageUrl>

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  rdf:about="http://pharmexec.findpharma.com/pharmexec/Strategy/First-Do-No-Harm/ArticleStandard/Article/detail/651670?ref=25">

    <title>First, Do No Harm...</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/Strategy/First-Do-No-Harm/ArticleStandard/Article/detail/651670?ref=25</link>

    <description>Designing and deploying company copay offset programs without devaluing the brand.</description>

    <dc:date>2010-01-01T05:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/032010/651670/HarmThump_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

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  rdf:about="http://pharmexec.findpharma.com/pharmexec/Marketing/Build-a-Better-Lunch-Table/ArticleStandard/Article/detail/651667?ref=25">

    <title>Build a Better Lunch Table</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/Marketing/Build-a-Better-Lunch-Table/ArticleStandard/Article/detail/651667?ref=25</link>

    <description>In a new era of research partnerships, targeted information databases can improve collaborative
    decision making and speed new medicines to market.</description>

    <dc:date>2010-01-01T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/032010/651667null</EMSArticle:flashImageUrl>

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  rdf:about="http://pharmexec.findpharma.com/pharmexec/Marketing/Patient-Partnerships-Under-Scrutiny/ArticleStandard/Article/detail/651668?ref=25">

    <title>Patient Partnerships Under Scrutiny</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/Marketing/Patient-Partnerships-Under-Scrutiny/ArticleStandard/Article/detail/651668?ref=25</link>

    <description>New tools are beig applied to make patient advocacy powerful and measurable.</description>

    <dc:date>2010-01-01T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/032010/651668null</EMSArticle:flashImageUrl>

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  rdf:about="http://pharmexec.findpharma.com/pharmexec/Europe+News/Acquisition-boosts-Sanofis-consumer-healthcare-pro/ArticleStandard/Article/detail/649490?ref=25">

    <title>Acquisition boosts Sanofi's US consumer healthcare profile</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/Europe+News/Acquisition-boosts-Sanofis-consumer-healthcare-pro/ArticleStandard/Article/detail/649490?ref=25</link>

    <description>December 23, 2009.</description>

    <dc:date>2009-12-23T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://pharmexec.findpharma.com/pharmexec/Waters-Video-Showcase/ArticleStandard/Article/detail/648392?ref=25">

    <title>Waters Video Showcase</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/Waters-Video-Showcase/ArticleStandard/Article/detail/648392?ref=25</link>

    <description>Waters Video Showcase is accessible at waters.com/customers and is the largest such assemblage of
    expert testimonials in the industry.</description>

    <dc:date>2009-12-22T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/512009/648392null</EMSArticle:flashImageUrl>

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  rdf:about="http://pharmexec.findpharma.com/pharmexec/Podcasts/Pharma-Unplugged-Episode-3-Top-Five-News-Stories-i/ArticleStandard/Article/detail/649277?ref=25">

    <title>Pharma Unplugged Episode #3-Top Five News Stories in 2009</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/Podcasts/Pharma-Unplugged-Episode-3-Top-Five-News-Stories-i/ArticleStandard/Article/detail/649277?ref=25</link>

    <description>George Koroneos and Reid Paul cover the top five trends and news stories in the pharmaceutical
    industry for 2009.</description>

    <dc:date>2009-12-21T05:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/522009/649277/pharmaunplugged_120x90_thumbnail_thumbnail_thumbnail.gif</EMSArticle:thumbnailImageUrl>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://pharmexec.findpharma.com/pharmexec/Europe+News/Corrupt-Practices-Cost-Healthcare-23-Billion/ArticleStandard/Article/detail/649111?ref=25">

    <title>Corrupt Practices Cost Healthcare $23 Billion</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/Europe+News/Corrupt-Practices-Cost-Healthcare-23-Billion/ArticleStandard/Article/detail/649111?ref=25</link>

    <description>December 18, 2009.</description>

    <dc:date>2009-12-18T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://pharmexec.findpharma.com/pharmexec/Europe/Survival-of-the-Dumbest/ArticleStandard/Article/detail/649064?ref=25">

    <title>Survival of the Dumbest</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/Europe/Survival-of-the-Dumbest/ArticleStandard/Article/detail/649064?ref=25</link>

    <description>Definitions of the same management strategy terms can vary significantly between industry and
    academia, observes Dr Brian D. Smith.</description>

    <dc:date>2009-12-18T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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    <title>Pharma's New Commercialization Model</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/Europe/Pharmas-New-Commercialization-Model/ArticleStandard/Article/detail/648932?ref=25</link>

    <description>Quintiles' Jim Featherstone asks what the end of the blockbuster generation means for the sales
    operation?s business model and how pharma should react to the transition.</description>

    <dc:date>2009-12-17T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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    <title>M&amp;amp;amp;As Set to Dominate Pharma Until 2014</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/Europe+News/MampAs-Set-to-Dominate-Pharma-Until-2014/ArticleStandard/Article/detail/648955?ref=25</link>

    <description>December 17, 2009.</description>

    <dc:date>2009-12-17T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://pharmexec.findpharma.com/pharmexec/News+Analysis/GSK-Makes-Physician-Payments-Public/ArticleStandard/Article/detail/648745?ref=25">

    <title>GSK Makes Physician Payments Public</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/News+Analysis/GSK-Makes-Physician-Payments-Public/ArticleStandard/Article/detail/648745?ref=25</link>

    <description>Transparency can be a double-edged sword - especially if you are a doctor receiving money to speak on
    behalf of a drug company. Sure the pay day is nice, but does the public outing open you up to
    scrutiny?</description>

    <dc:date>2009-12-16T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://pharmexec.findpharma.com/pharmexec/News+Analysis/Gilead-and-Elan-Struggle-with-Clinical-Trials/ArticleStandard/Article/detail/648744?ref=25">

    <title>Gilead and Elan Struggle with Clinical Trials</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/News+Analysis/Gilead-and-Elan-Struggle-with-Clinical-Trials/ArticleStandard/Article/detail/648744?ref=25</link>

    <description>It's been a tough week for clinical trials: One drug got canned and another was re-tuned in the wake
    of failed end points and patient deaths.</description>

    <dc:date>2009-12-16T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://pharmexec.findpharma.com/pharmexec/Regulatory/Sanofi-Gets-a-Bad-Batch-of-H1N1-Vaccines/ArticleStandard/Article/detail/648743?ref=25">

    <title>Sanofi Gets a Bad Batch of H1N1 Vaccines</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/Regulatory/Sanofi-Gets-a-Bad-Batch-of-H1N1-Vaccines/ArticleStandard/Article/detail/648743?ref=25</link>

    <description>Sanofi-Aventis is recalling hundreds of thousands of doses of the childrens' version of its H1N1
    vaccine. Conspiracy theorists are going to have a field day.</description>

    <dc:date>2009-12-16T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/512009/648743null</EMSArticle:flashImageUrl>

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  rdf:about="http://pharmexec.findpharma.com/pharmexec/Europe+News/Personalized-Medicine-Market-To-Grow-11-Annually/ArticleStandard/Article/detail/648493?ref=25">

    <title>Personalized Medicine Market To Grow 11% Annually</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/Europe+News/Personalized-Medicine-Market-To-Grow-11-Annually/ArticleStandard/Article/detail/648493?ref=25</link>

    <description>December 15, 2009.</description>

    <dc:date>2009-12-15T05:00:00Z</dc:date>

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  rdf:about="http://pharmexec.findpharma.com/pharmexec/Argentina--market-Reports/ArticleStandard/Article/detail/647994?ref=25">

    <title>Argentina- market Reports</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/Argentina--market-Reports/ArticleStandard/Article/detail/647994?ref=25</link>

    <description />

    <dc:date>2009-12-11T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/502009/647994null</EMSArticle:flashImageUrl>

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  rdf:about="http://pharmexec.findpharma.com/pharmexec/Europe+News/Scottish-Life-Science-Sector-Receives-Euro-26-Mill/ArticleStandard/Article/detail/647663?ref=25">

    <title>Scottish Life Science Sector Receives Euro 26 Million Boost</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/Europe+News/Scottish-Life-Science-Sector-Receives-Euro-26-Mill/ArticleStandard/Article/detail/647663?ref=25</link>

    <description>11 December.</description>

    <dc:date>2009-12-10T05:00:00Z</dc:date>

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  rdf:about="http://pharmexec.findpharma.com/pharmexec/News+Analysis/Feds-Team-with-Drugmakers-to-Curb-Opioid-Misuse/ArticleStandard/Article/detail/647504?ref=25">

    <title>Feds Team with Drugmakers to Curb Opioid Misuse</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/News+Analysis/Feds-Team-with-Drugmakers-to-Curb-Opioid-Misuse/ArticleStandard/Article/detail/647504?ref=25</link>

    <description>Painkiller abuse has become so prevalent that FDA is working with pharma to create a strategy for
    handling misuse of all drugs across the entire opioid category.</description>

    <dc:date>2009-12-09T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://pharmexec.findpharma.com/pharmexec/Marketing/Rx-Club-Awards-2009-Spotlight-on-Synergy/ArticleStandard/Article/detail/647465?ref=25">

    <title>Rx Club Awards 2009: Spotlight on Synergy</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/Marketing/Rx-Club-Awards-2009-Spotlight-on-Synergy/ArticleStandard/Article/detail/647465?ref=25</link>

    <description>This year's winning brand advertising campaigns convey compelling messages with eye-catching graphics
    and creative copy.</description>

    <dc:date>2009-12-09T05:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/502009/647465/RxClub_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

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  rdf:about="http://pharmexec.findpharma.com/pharmexec/Web+Exclusives/The-New-Four-Ps-of-Marketing/ArticleStandard/Article/detail/647481?ref=25">

    <title>The New Four P's of Marketing</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/Web+Exclusives/The-New-Four-Ps-of-Marketing/ArticleStandard/Article/detail/647481?ref=25</link>

    <description>The rules of the game have changed. While pharmaceutical executives have been busy trying to keep up
    with a radically shifting marketing landscape, technology has swept in and changed everything marketers held
    sacred.</description>

    <dc:date>2009-12-09T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://pharmexec.findpharma.com/pharmexec/News+Analysis/Pharma-Comes-Under-Fire-for-Jump-in-Rx-Prices/ArticleStandard/Article/detail/647503?ref=25">

    <title>Pharma Comes Under Fire for Jump in Rx Prices</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/News+Analysis/Pharma-Comes-Under-Fire-for-Jump-in-Rx-Prices/ArticleStandard/Article/detail/647503?ref=25</link>

    <description>Drug manufacturers came under fire at a hearing of the House Energy and Commerce?s health subcommittee
    for bumping drug prices 10 percent this year. Pharma claims rumors that it?s boosting costs in anticipation of
    healthcare reform are baseless, but the industry could be facing an uphill battle.</description>

    <dc:date>2009-12-09T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/502009/647503null</EMSArticle:flashImageUrl>

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  rdf:about="http://pharmexec.findpharma.com/pharmexec/R%26D/2010-Forecast-Key-Products-and-Leading-Therapeutic/ArticleStandard/Article/detail/647353?ref=25">

    <title>2010 Forecast: Key Products and Leading Therapeutic Classes</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/R%26D/2010-Forecast-Key-Products-and-Leading-Therapeutic/ArticleStandard/Article/detail/647353?ref=25</link>

    <description>Alexandra Kibble of Thomson Reuters identifies the products and therapy areas to watch next
    year.</description>

    <dc:date>2009-12-08T05:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/502009/647353/Thomson-Reuters_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

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  rdf:about="http://pharmexec.findpharma.com/pharmexec/Pharma-Unplugged-Episode-2--Layoffs-amp-Bonuses/ArticleStandard/Article/detail/647063?ref=25">

    <title>Pharma Unplugged: Episode# 2- Layoffs &amp;amp;amp; Bonuses</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/Pharma-Unplugged-Episode-2--Layoffs-amp-Bonuses/ArticleStandard/Article/detail/647063?ref=25</link>

    <description>Reid Paul, Editor-in-Chief of Pharmaceutical Representative Magazine joins host George Koroneos to
    discuss the top five pharmaceutical industry news stories of the week</description>

    <dc:date>2009-12-07T05:00:00Z</dc:date>

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    http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/502009/647063/pharmaunplugged_120x90_thumbnail_thumbnail.gif</EMSArticle:thumbnailImageUrl>

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  rdf:about="http://pharmexec.findpharma.com/pharmexec/Europe+Features/2010-Products-and-Therapy-Areas-to-Watch/ArticleStandard/Article/detail/645698?ref=25">

    <title>2010 Products and Therapy Areas to Watch</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/Europe+Features/2010-Products-and-Therapy-Areas-to-Watch/ArticleStandard/Article/detail/645698?ref=25</link>

    <description>Thomson Reuters' global pharma forecast for next year.</description>

    <dc:date>2009-12-04T05:00:00Z</dc:date>

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    http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/492009/645698/thomson2_main.jpg</EMSArticle:heroImageUrl>

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  rdf:about="http://pharmexec.findpharma.com/pharmexec/Sales/Layoffs-and-Job-Cuts-Brewing-at-Sanofi-Aventis/ArticleStandard/Article/detail/645278?ref=25">

    <title>Layoffs and Job Cuts Brewing at Sanofi-Aventis</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/Sales/Layoffs-and-Job-Cuts-Brewing-at-Sanofi-Aventis/ArticleStandard/Article/detail/645278?ref=25</link>

    <description>With the fourth quarter quickly coming to a close, talks of job cuts are once again in the air. The
    first major layoffs could be coming at Sanofi-Aventis, which is rumored to be slashing up to 1,500
    positions.</description>

    <dc:date>2009-12-02T05:00:00Z</dc:date>

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  rdf:about="http://pharmexec.findpharma.com/pharmexec/Strategy/Report-Sees-Huge-Pharma-Tax-Hike-Over-Next-Decade/ArticleStandard/Article/detail/645277?ref=25">

    <title>Report Sees Huge Pharma Tax Hike Over Next Decade</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/Strategy/Report-Sees-Huge-Pharma-Tax-Hike-Over-Next-Decade/ArticleStandard/Article/detail/645277?ref=25</link>

    <description>A new study of industry tax professionals conducted by PricewaterhouseCoopers predicts higher taxes
    for Big Pharma in the wake of the global economic downturn. What can your company do to remain competitive and
    discover new incentives?</description>

    <dc:date>2009-12-02T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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    <title>Fight or Flight?</title>

    <link>
    http://pharmexec.findpharma.com/pharmexec/R%26D/Fight-or-Flight/ArticleStandard/Article/detail/648660?ref=25</link>

    <description>As the old orthodoxy shatters, pharma must stand firm or leave the field.</description>

    <dc:date>2009-12-01T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/512009/648660null</EMSArticle:flashImageUrl>

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