Marketing - Pharmaceutical Executive

Advertising and promotion of prescription drugs, including direct-to-consumer, direct-to-patient, and professional marketing.

Putting Predictive Market Research to the Test

April 6, 2009

There's a temptation for companies to view predictive markets as a silver bullet. Can crowds actually do a better job than "experts," or is that viewpoint more of a fad than a foundation for accurate future forecasting?

Retooling the Pharma Marketing Model

April 1, 2009

It's time for pharma market research to advance science-based decisions and foster judgement calls

Ten Minutes to Connect

April 1, 2009

How one conversation between a woman and her physician can make or break a brand

Capitalizing on Strategic Market Insight

March 2, 2009

To stay on top of a constantly evolving market that presents new challenges every day, product managers need to bolster branding strategies and raise their marketing IQ.

Budgeting Brands in Troubled Times

March 2, 2009

Companies are tightening their purse strings just when brand strategies need to target new audiences

Ortho-McNeil Launches Facebook Site for Adult ADHD

April 29, 2009

Search Ad Warnings Leave Pharma in Online Void

April 15, 2009

Boehringer Ingelheim Launches New Site for TIA Sufferers

April 15, 2009

Pharma Companies Hit With Warnings for Search Marketing

April 8, 2009

Shire Joins with GSK to Promote ADHD Drug