Marketing - Pharmaceutical Executive

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Is FDA warranted in delaying approval of Lillys Prasugrel?
Yes
No
Yes
65%
No
35%

Advertising and promotion of prescription drugs, including direct-to-consumer, direct-to-patient, and professional marketing.

The Salesforce Software Shift
September 1, 2008
The smart way to CRM is through SaaS
Bolder is Better
September 1, 2008
As oncology grows, its advertising is growing up—leaving behind the mechanistic images and scientific themes of past campaigns
Considering Consumer Change: Q&A with Jim Joseph, Saatchi & Saatchi
September 1, 2008
How will pharma fare in the new age of health and wellness marketing?
Hard of (Ad)hering
August 1, 2008
Companies have responded to declining profits with a proliferation of patient compliance programs. But where is pharma in this paradigm shift?
All Aboard!
August 1, 2008
Bring customers back into the conversation
Pfizer Pushes 'Safety First' on Educational Health Site
September 24, 2008
FDA Launches Online DTC Primer for Consumers
September 24, 2008
Pfizer Launches New Lipitor Ads
September 10, 2008
Free Samples and the Bottom Line
September 10, 2008
Fake Pharmacies and Brand Jacking on the Rise
August 27, 2008
2008 PDA Conference on Quality by Design
Oct 7, 2008 - Oct 8, 2008
Frankfurt, Germany

Maximizing Pharmaceutical Patent Lifecycles
Oct 15, 2008 - Oct 16, 2008
New York, NY

Bio-International 2008
Oct 22, 2008 - Oct 24, 2008
London, England

DRS TO HEALTH Healer's Gala
Nov 21, 2008
Westport, CT

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Robert Gallo on No Nobel: Dont Cry for Me, Karolinska
Lilly Puts Up $6.5 Billion for ImClone
Moving On + Up
Simply Genius: Prix Galien USA 2008 (photos)
Chantix Nabs Top Doc Ad

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