Marketing - Pharmaceutical Executive

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Advertising and promotion of prescription drugs, including direct-to-consumer, direct-to-patient, and professional marketing.

Putting Predictive Market Research to the Test
April 6, 2009
There's a temptation for companies to view predictive markets as a silver bullet. Can crowds actually do a better job than "experts," or is that viewpoint more of a fad than a foundation for accurate future forecasting?
Retooling the Pharma Marketing Model
April 1, 2009
It's time for pharma market research to advance science-based decisions and foster judgement calls
Ten Minutes to Connect
April 1, 2009
How one conversation between a woman and her physician can make or break a brand
Budgeting Brands in Troubled Times
March 2, 2009
Companies are tightening their purse strings just when brand strategies need to target new audiences
Capitalizing on Strategic Market Insight
March 2, 2009
To stay on top of a constantly evolving market that presents new challenges every day, product managers need to bolster branding strategies and raise their marketing IQ.
Ortho-McNeil Launches Facebook Site for Adult ADHD
April 29, 2009
Search Ad Warnings Leave Pharma in Online Void
April 15, 2009
Boehringer Ingelheim Launches New Site for TIA Sufferers
April 15, 2009
Pharma Companies Hit With Warnings for Search Marketing
April 8, 2009
Shire Joins with GSK to Promote ADHD Drug
April 1, 2009
5th Annual Process Excellence Week for the Service & Transactional World
Sep 21, 2009 - Sep 24, 2009
Chicaco, IL

BioNetwork 2009
Oct 5, 2009 - Oct 7, 2009
Laguna Niguel, CA

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